Apple iPad Now Available Through Verizon

by Gaurav Kheterpal on October 28, 2010

The Apple iPad is available for sale at Verizon Wireless starting today. More than 2,000 stores will offer the iPad bundled with Verizon’s MiFi mobile hotspot, which lets users create a WiFi “cloud” to share a 3G connection with up to five devices. Interestingly, AT&T also plans to offer the iPad Wi-Fi + 3G models (16, 32 & 64 GB) in 2,200 stores with data plans starting at $14.99 a month from today.

The launch of Verizon iPad is an important milestone for Apple, Verizon as well as AT&T. The Verizon iPad could set the tone for future partnerships between Verizon and Apple and serve a reminder to AT&T that its days of iPhone exclusivity might soon be a thing of the past.

Verizon Wireless will offer three bundles of the iPad Wi-Fi with MiFi – 16 GB ($629.99), 32 GB ($729.99) and 64GB ($829.99).  It is unsurprising that Verizon chose a similar iPad pricing strategy to AT&T as the latter holds cellular network exclusivity over this game-changer tablet in the United States. The carrier is offering a monthly access plan to iPad customers of up to 1GB of data for just $20 a month and is also offering all three iPad Wi-Fi models on a stand-alone basis, without any contracts. It is interesting to note that Verizon chose not to offer unlimited data plans for the iPad which is another indication that the carrier is committed to a long-term tiered pricing strategy.

AT&T and Verizon have been at loggerheads with each other ever since the Verizon iPad was announced. In an attempt to thwart the Verizon threat, AT&T announced its plans to sell the iPad at discounted prices to business customers through its direct business sales channel. BGR reports that AT&T is stocking up heavily on iPad accessories as another differentiating factor to lure more customers. On its part, Verizon is making the iPad deal sweeter by bundling the MiFi 2200, which sells for $269.99 at Verizon’s online store. Of course, one of the biggest limitations of the Verizon iPad is that you will need to be within the carrier’s 3G coverage area to connect to the internet.

There is no doubt whatsoever that the Apple iPad is a fantastic device and it has received its fair share of attention on TheTelecomBlog in the past. It has shattered sales records and holds the coveted distinction of being the “most quickly adopted non-phone electronic product.” It will be interesting to see if Verizon can replicate AT&T’s early success of the Apple iPad. TechCrunch believes that the Verizon iPad is “a very good sign for the Verizon iPhone” and I couldn’t agree more on that.

IMO, the launch of Verizon iPad is a welcome move as competition is more likely to benefit consumers as compared to “iPad exclusivity”. What do you think? Please share your opinion by leaving a comment below this post.

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Written by: Gaurav Kheterpal. >. Follow > by: RSS>, Twitter >, >, or Friendfeed >

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