Telus Gains First-Mover Advantage On Windows Phone 7 In Canada

by Gaurav Kheterpal on November 4, 2010

Telus will be the first wireless carrier to introduce Windows Phone 7 devices in Canada as it prepares to launch the HTC 7 Surround and LG Optimus 7 smartphones beginning November 8. In fact, Telus was the only Canadian carrier on the initial Microsoft Windows Phone 7 Partner List which included big names such as AT&T, T-Mobile, O2, Orange, Vodafone, Telstra and others. Subsequently, Rogers and Bell joined the WinPho7 bandwagon by announcing the launch of Samsung Focus and LG Quantum respectively.

The upcoming launch of HTC 7 Surround and LG Optimus 7 devices is crucial for both Telus & Microsoft and may well pave the way as a trendsetter for WinPho7 adoption in Canada. Will WinPho7 manage to replicate the success of the iPhone, Blackberry or Android in Canada? Perhaps, it’s too early to tell.

Both LG Optimus 7 and the HTC 7 Surround are priced at $99 on a three-year promotional plan. The HTC 7 Surround features a 3.6″ touchscreen, Qualcomm Snapdragon QSD 8250 1 GHz processor, 5MP camera with flash and 720p HD video, Slide out Yamaha speaker + SRS + Dolby surround sound and 16GB internal storage. The LG Optimus 7 features a 3.8″ touchscreen, Qualcomm Snapdragon QSD 8650 1 GHz, 5MP camera with flash and 720p HD video, 16GB internal storage and it offers additional features such as Media Sharing (DLNA), Augmented Reality, Speech to Text etc. There’s not much too choose from between these devices and both seem to be a decent buy for $99.

It’s a double treat for Telus Optik customers in Western Canada as they will soon be able to take advantage of Remote Record functionality using their Windows Phone 7 smartphones. Microsoft claims that Windows Phone 7 is designed to be “be fast, fun and smart” and the company is betting big on innovative features like Live Tiles, Xbox Live and Outlook integration to pull in the crowds.

While Bell Mobility is also launching the WinPho7 powered LG Quantum on November 8th, Telus customers get the added advantage of being able to choose from two devices. There is no doubt that the Windows Giant will be banking on Telus and Bell to make in-roads into the Canadian mobile consumer community.

WinPho7 has been receiving accolades from all quarters ever since it was unveiled in September.  It already has an impressive phone manufacturer list and several others including Motorola have expressed interest in working with Microsoft to develop a Windows Phone 7 line of smartphones. Our fellow blogger Matt Klassen believes that WinPho7 would be the ultimate mobile platform to bridge the Corporate/ Consumer gap.

Though Microsoft promised that several WinPho7 devices will be available in United States in time for Christmas, the Windows giant is struggling to keep pace with time. Several mobile carriers in Europe are experiencing a shortage of Windows Phone 7 devices due to manufacturing issues and it is believed that this shortage may affect Microsoft’s U.S. launch schedule as well.

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Written by: Gaurav Kheterpal. www.digitcom.ca >. Follow TheTelecomBlog.com > by: RSS>, Twitter >, Identi.ca >, or Friendfeed >

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