Introducing Rogers Catalyst

by Jordan Richardson on November 15, 2010

The mobile app market is widely considered the future of profit opportunity in the telecommunications sector, with the North American Mobile Market Report revealing its prediction that apps will generate $10 billion in revenue by 2015. That’s a big slice, so it stands to reason that Canada’s carriers will be zeroing in one apps over the next while.

With that in mind, here’s Rogers Catalyst. Designed to give “the developer community unprecedented access to Rogers’ wireless network assets,” Rogers Catalyst is designed to help developers fast-track their process in taking their products to market.

In opening up their application programming interfaces (APIs) to developers, Rogers is hoping to provide incentive for developers needing a hand up into the tricky world of app programming and marketing.

Developers using Rogers Catalyst will have access to interfaces like SMS, carrier billing and location-based services. Other interfaces are expected soon, furthering Rogers’ “open relationship” with developers.

“Customers today are looking for more ways to be productive, connected, make transactions and stay entertained through their mobile devices and Rogers is focused on continuing to drive new value for them,” says Upinder Saini, Vice President, New Product Development, Rogers Communications Inc. “As Canada’s largest wireless voice and data communications provider, Rogers champions innovation.  We are pleased to offer the Rogers Catalyst program to enable the developer community with faster time to market of mobile applications, provide easy access to our world-class network and share the APIs and tools to better work together to innovate for the future.”

Rogers Catalyst is currently available in a beta version and registration is free.

With the door wide open for developers, Rogers is obviously hoping for some quick action from the mobile app universe. They see the opportunities and are opening business up for developers, offering opportunities to develop customized apps for Rogers’ networks and for Rogers’ customer base.

This is a “you scratch my back, I’ll scratch yours” experiment in the purest sense of it and I applaud Rogers for getting on board here. I think we’ll probably start to see similar development opportunities from the other providers in the near future, as apps really do appear to be leading the way into future profits. It will remain to be seen if there’s as much in this for developers as there is for Rogers, of course, but for the time being this could spark some real opportunities in the growing field of mobile app development.

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