Nielsen: Apple iPad Tops Kids’ Holiday Wish List

by Gaurav Kheterpal on November 26, 2010

There is little doubt that the Apple iPad has emerged as a true game-changer tablet device ever since it launched. It is officially the fastest-selling gadget of all time and is increasingly gaining acceptance in the enterprise world as well. However, is it a useful device for a six-year old kid?

When it comes to the iPad, the usability aspect often takes the back-seat and even grown-ups find it difficult to resist the temptation of “buying into the Apple experience“. Therefore, it’s little surprise that the iPad is by far the most desired tech item this holiday shopping season among children aged 6 to 12.

This is no mean achievement considering that the iPad ranks well ahead of gaming systems; the Nintendo DS comes in at number three with 25 percent while the Sony PlayStation 3 and PS3 Slim jointly occupy the fourth position. Sales forecasts for the iPad are being raised every few months and there’s already a talk of iPad 2 being around the corner. The iPad was also the costliest gadget covered in the Nielsen survey, priced at $529 for the most basic 16GB model, as compared to a $199 iPod Touch, $129 Nintendo DS Lite, $199 Wii, $299 PlayStation 3 or $499 8GB non-contract iPhone.

Interestingly, another Apple product – The iPod Touch is quiet popular amongst the pre-teens and occupies a joint second position along with computers (any brand), , with 29 percent of children saying they wanted those products. The survey showed that 20% of kids want an iPhone and another 21% want a smartphone other than the iPhone. Is that an ominous sign for the smartphone industry? I’m not so sure. To be honest, I’m a bit scared to see 6-year olds using smartphones and I have genuine reasons to believe so.

Coming back to the iPad, why would a six-year old want it? And what would he/she do with it anyway? There are plenty of reasons to be obsessed with the iPad even if you don’t know much about it – plenty of jazzy commercials, elder family members showing off their iPads or the need to possess a sleek and trendy gadget. As far as the usability is concerned, it can double up as an educational and entertainment device. I have no doubt that older kids (10-12) could put the iPad to better use than pre-teens but today’s modern-age kids seem to believe – “The sooner you buy them, the better it is”.

Amongst gaming consoles, the PlayStation 3 has far more takers as compared to the Xbox 360. Similarly, the PlayStation Move is preference over the Microsoft Kinect. PCWorld says that Microsoft needs to do a better job of reaching out to the youngsters and I couldn’t agree more on that. If Apple had bagged Kinect, I’m sure it would have been altogether different story.

There are few companies which can match Apple on the popularity index amongst Black Friday shoppers. This year’s “Wrap It Up This Friday” offers decent savings – $101 off Macs, $41 off iPads, $21 off iPod Touches and slightly cheaper accessories.

What’s your shopping plan for today?

Did you like this post? publishes daily news, editorial, thoughts, and controversial opinion – you can subscribe by: RSS (click here), or email (click here).

Written by: Gaurav Kheterpal. >. Follow > by: RSS>, Twitter >, >, or Friendfeed >

{ 2 trackbacks }

It's Official: Cats Love iPads and Android Tablets! —
August 16, 2012 at 5:45 am
Got An Ape? There's an App (and An iPad) For That! —
August 20, 2012 at 5:44 am

Comments on this entry are closed.

Previous post:

Next post: