The World may not be ready for Google TV: Prices Slashed on Android Televisions

by Matt Klassen on November 29, 2010

There is little question that the television market is in a state of turmoil. With new advancements in visual entertainment technology developing faster than most companies can keep up, it’s difficult to know which avenues to commit funding to and which ones to avoid.

In fact, many will tell you that new 3D TV technology or the newest wave of internet-enabled televisions will surely be the future of the TV market, but as is often the case, predictions like these almost never reflect the actual state of consumer interest.

The truth is, while the advent of Internet-enabled television is certainly taking the TV manufacturing world by storm, the same can’t be said for the TV consumer market. On top of the fact that Google TV is plagued by the lack of support from most major American cable networks—especially regarding the network online streaming video feeds—the latest news seems significantly more dire for the search engine giant and its TV service.

In little over a month since its official release, several major manufacturers of Google TV products are slashing the prices of those products significantly. Suddenly it looks like users have come to realize one important truth: Internet TV is just too much like regular TV.

It was less than a month ago that I wrote about the mounting adversity facing Google’s fledgling Google TV service. At that time the news was that several of the major cable networks were stonewalling Google TV by not allowing it to access streaming videos; arguing that without the advertising dollars generated from hits to those companies’ own websites, there simple was no money in offering free streaming video.

Now it looks like this corporate embargo on Google’s TV service is hitting manufacturers where it hurts, right in the pocket book. Although Google’s bastardized service is experiencing niche popularity amongst technophiles and couch potatoes, the simple fact remains that for the limited services Google TV currently offers; it’s far too expensive for the common consumer.

There’s no question that when a new tech hits the market its going to be expensive, and so few questioned the prices of the Logitech Revue ($300) or the Sony Internet TV ($399) when they hit shelves in late October. But unlike fringe television tech like 3D, Internet-enabled television was created for the mass market, as Google boldly stated its plan to infiltrate every American living room.

Now less than a month later, Sony, in uncharacteristic fashion, has slashed the price of its internet televisions, taking someproducts  down a whopping $200. While such price drops often get lost in this season of sales and bargains, on such a new technology a change like this sticks out like a sore thumb.

The bottom line is that such drastic price drops never speak well to a product’s long term success, especially when that price drop comes only a month after the tech was released, meaning that Google TV may be in serious trouble. Perhaps the world simply isn’t ready for internet enabled television.

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Logitech Abandons Google TV —
August 17, 2012 at 5:51 am

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