Apple’s Bright Future: iPad/iPhone Attracts Valuable Medical, Defence, & IT Clients

by Jeff Wiener on December 16, 2010

While there’s little doubt that the most wanted tech gift this holiday will be Apple’s immensely popular iPad, the future for Apple continues to look extremely bright as heretofore unknown niche tech markets are looking to adopt Apple’s mobile products.

When I say “unknown,” its not that these markets were secret before, its just that I’m quite sure Apple would have never in a million years thought that they would adopt Apple’s popular consumer-oriented tech gadgets so quickly and enthusiastically.

With that said, from gamers to grunts, from doctor’s to IT departments, Apple’s catalogue of innovative tech products are finding new homes, demonstrating to the rest of the world that the real money in the mobile market comes with widespread, multi-disciplinary adoption. Are you listening Google?

So what does this mean for Apple? For starters, it looks like 2011 will be yet another banner year for the popular tech company, and that’s without even mentioning the next generation Apple devices slated for release.

In a report issued this past week, America’s defence establishment got on board with Apple, as the United States Army announced that it was looking at the possibility of adding an iPhone and possibly an iPad to the standard equipment of the American soldier.

As noted on popular tech site AppleInsider, “The Army’s interest in technology isn’t limited to Apple’s iPhone either… [but] is also looking at ways to potentially implement Apple’s iPad, the Amazon Kindle, Barnes & Noble Nook e-reader, or even mini-projectors.”

Beyond that, should one of Apple’s next generation smartphone soldiers need medical attention, they’ll be happy to know that a significant portion of America’s medical services sector is buying up iPads as fast as they can get their latex gloved hands on them; a surprise given the fact that the medical services market is generally the slowest, yes slowest, at adopting new tech—in case you ever wondered why doctor’s still carry around pagers.

For Apple, infiltrating the medical sector will certainly come as a boon to sales, but as IDC program director Will Stofega notes, although the “Healthcare is considered the holy grail [of technology markets]… it’s so fraught with difficulties, especially when it comes to security, that things may slow down there. 

Finally, since entering the competitive market of cloud-management this past year, Novell has worked hard to develop a Cloud Manager that would rival the IT incumbents like Microsoft’s Systems Center, and with news that it’s Cloud Manager has now come to the iPhone, this could mean widespread corporate IT adoption of the country’s most popular smartphone.

I’m sure when it first released the original iPhone Apple never conceived that consumer demand for its innovative devices would lead to widespread adoption in the country’s corporate, defense, and medical sectors, but it truly looks like 2011 will be yet another banner year for Apple and its innovative products.

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