Facebook Phones Nearing Launch?

by Jordan Richardson on January 27, 2011

London-based newspaper City AM has reported that two Facebook phones will be unveiled at the Mobile World Congress next month. The social networking giant is apparently very close to a deal with HTC to manufacture a pair of phones that are described as “Facebook-branded.”

The phones are reportedly to be branded with “Facebook style,” which essentially means lower-case lettering and a white-on-blue colour scheme. A modified Android platform will be on the phones, says the City AM report.

Facebook hasn’t said anything about the phones and HTC has been equally mum, but that’s no reason to cast this scenario off as mere hearsay just yet. It was City AM that revealed news of Google’s Nexus One in January of last year, after all. And Google partnered with HTC to launch the phone.

Rumours over a Facebook phone have been floating around for quite a while now, but Mark Zuckerberg’s company has repeatedly denied any interest in heading into the smart phone arena. He stomped all over the possibility in September via a spokeswoman, stating that the intention of Facebook was to make smart phones more social. Making smart phones isn’t part of the agenda. The company then put the focus on Facebook’s Connect for iPhone, pointing out where Facebook’s interest really lies.

But are Facebook-branded phones really Facebook phones? Are the Facebook people playing fast and loose with semantics? Much like Air Jordans weren’t actually made or designed by Michael Jordan, Facebook phones could be out of the purview of the social networking company and perhaps merely designed for Facebook.

In the end, what we may indeed end up with is a run-of-the-mill phone with Facebook colours, logos and a heavy set of Facebook-friendly features on the home screen. If the City AM report is to be believed, this is the exact type of product we could see in the works as made by HTC.

And so the $50 billion Facebook rolls along, increasing its public presence with more branding and more exposure. It hardly appears to be the Facebook phone of legend and, like the Nexus One, will in all probability be another HTC phone with a different sticker on it.

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Written by: Jordan Richardson. www.digitcom.ca >. Follow TheTelecomBlog.com > by: RSS >, Twitter >, Identi.ca >, or Friendfeed >


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Atlanta Roofing January 28, 2011 at 12:49 am

Personally, I wouldn’t buy a Facebook phone but I would be interested to see how it would work because as far as I’m concerned, Facebook sucks on all mobile platforms. Yes….. iOS included.

Jordan Richardson January 28, 2011 at 1:52 am

I mentioned this in the article but I think it bears repeating: this doesn’t appear to be a Facebook phone so much as it appears to be a Facebook-branded phone. There’s a big difference.

Jordan Richardson January 28, 2011 at 5:18 am

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