Mobilicity preps up for Calgary launch, adds Nokia E73, Samsung G-Touch to smartphone portfolio

by Gaurav Kheterpal on April 28, 2011

Mobilicity is launching its mobile network in Calgary today with unlimited talk, text and data plans to offer a better alternative to Bell Mobility, Rogers Wireless and Telus Mobility. The carrier is sweetening the deal by adding two new smartphones – Nokia E73 and Samsung G-Touch to its existing portfolio.

Mobilicity is leaving no stone unturned to make its presence felt in Calgary. The carrier has launched the “Mobilicity Network Challenge”, an interactive digital touch-screen and handset kiosk will travel across the city asking Calgarians if they can tell a difference between Mobilicity’s new network and competitor networks with the opportunity to win BlackBerry devices.

How well the “unlimited wireless company” does in Calgary remains to be seen.

Earlier this month, Jeff wrote a piece about the build up to Mobilicity’s Calgary launch. The carrier plans to sell popular name-brand Mobilicity phones (including the newly additions – Nokia E73 and Samsung G-Touch) and plans at over 70 points of distribution, including corporate stores, exclusive Mobilicity dealers, national retailers and other non-exclusive dealers in every neighborhood across the Greater Calgary Area, as well as online.

Like Public Mobile, Mobilicity too has achieved decent success playing the price card. The carrier claims its flat-rated, unlimited plans are the best in the country and it doesn’t handcuff customers to expensive extra charges and surprises on their bills.

In a press release, Mobilicity President and CEO Dave Dobbin states

“We challenge Calgarians to try our state-of-the-art 3.5G network and seriously think about what they get from their current wireless carriers. There’s a reason a growing number of Canadians in other cities have been switching to our flat-rated, unlimited plans. Mobilicity customers don’t give up anything except contracts that handcuff them to expensive extra charges and surprises on their bills.”

Mobilicity claims its network, built by Ericsson, is one of the best mobile networks around the world. The carrier claims unlimited talk, text and data for $35 a month is an “incredible deal” for Calgarians. To celebrate its arrival in Calgary, the carrier is offering Grand Opening Specials such as $15 discount on the phenomenal $60/month plan that includes unlimited local talk, unlimited text and picture messaging, unlimited North American long distance, unlimited global texting, call features including Caller ID, voice mail and call waiting PLUS unlimited data and BlackBerry Internet Service.

Mobilicity is pitching Nokia E73 as a smartphone for business professionals with features such as Mail for Exchange and Lotus Traveler business e-mail platforms. The carrier says the Samsung G-Touch is a messaging device for a range of customers, including students and professionals. Both these devices aren’t exactly bestsellers by any means, but I guess it’s a matter of the more, the merrier as far as Mobilicity’s smartphone portfolio is concerned.

Calgary is nothing short of a battleground for Mobilicity as it faces off against the country’s Big Three carriers. Mobilicity says it’s geared up for the challenge. Whether it can save Calgarians from the country’s Big Three wireless oligarchy remains to be seen.

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Written by: Gaurav Kheterpal. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.

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Mobilicity axes three senior executives —
August 16, 2012 at 5:47 am
Expect The Unexpected From Mobilicity: CEO Dave Dobbin Resigns —
August 17, 2012 at 7:22 am

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