Mobilicity axes three senior executives

by Gaurav Kheterpal on May 30, 2011

Earlier this month, Mobilicity celebrated its first anniversary; a year highlighted by five market launches including Calgary, $215 million of new financing, over 700 retail locations and thousands of Canadians who choose the new carrier daily to bring down their cost of wireless without sacrificing a quality mobile experience.

However, those anniversary celebrations were short-lived, at least for three of its senior executives. As per a news report from Financial Post, the company on Friday let go VP sales Doug Perry, VP marketing Sara Moore and VP network operations Sharyn Gravelle.

Like many organizations, which evolve from a ‘build’ to operational phase, we have streamlined our management team to reduce redundancies and improve efficiencies,” said Stewart Lyons, Mobilicity chief operating officer in a statement to FP.

Doug Perry joined Mobilicity last year as Vice President of Sales. Prior to this, he worked as the Vice President of Corporate Sales at Salesforce Inc. Doug is an ex-Rogers veteran who held several positions, including Vice President and General Manager at Rogers Wireless, in the Rogers group from 1992 to 2007.

Like Doug, Sara Moore had a long stint with Rogers Wireless in senior marketing, strategic planning and communications roles, culminating in the role of Assistant Vice President, Customer Base Management. Sara joined Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless, now Mobilicity) in May, 2009. Prior to Mobilicity, Sara was the Head of Marketing at Yahoo Canada.

Amongst the ousted executives, Sharyn Gravelle had the longest stint at Mobilicity. She joined the company in December 2008 after an illustrious carrier spanning more than two decades of experience with Rogers, Microcell and Radian Communication Services.

Interestingly, Mobilicity last month announced that Anthony Booth has joined its executive management team as Chief Customer Officer with sales and marking departments at Mobilicity reporting directly to him. Therefore, I’m bamboozled by Mobilicity’s selective hiring-and-firing strategy. Several rumors suggest WIND Mobile’s phenomenal growth and below-par sales at Mobilicity mounted pressure on the top management, therefore three of its top executives had to be shown the door.

None the less, an unstable management is the last thing Mobilicity needs to establish itself as a formidable players in Canada’s wireless industry.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.

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