Google Apps Helping Out Chrome Books

by Guest on June 6, 2011

In a world where there are new and more powerful gadgets coming out daily, the new direction of some technology companies might come as a surprise: simplicity. In this case simplicity doesn’t necessarily mean an inability to do something the consumer would like, but instead signifies stripping down some of the features that consumers have come to expect for the sake of the product experience. A new product about to enter this market is Google’s Chromebooks.

This new mobile computing device looks like a normal laptop, but only runs Google’s Chrome web browser (through Google Chrome OS). Considering that some people have been skeptical of Google’s web browser, this might come as a shock. But as the public has seen with other recent products, the Chromebook’s simplicity might be exactly what consumers are really looking for.

A Chromebook boots up in eight to ten seconds. Instead of dealing with the update prompts commonly found on other computers and electronic devices, a Chromebook stays up to date automatically. In addition, because everything is performed online, a user’s data is always safe in the cloud, regardless of whether or not one uses his or her own Chromebook or whether or not it gets stolen. Outside of the Chrome browser, the user has access to what will probably set Chromebooks apart: apps.

Similar to the mobile app platform used on iPhones and iPads, a Chromebook will have access to millions of Web apps including email marketing software. Considering the bite-size, addictive nature of the apps found in Apple’s app store, it is easy to imagine why the web apps created for Chromebooks will see a different kind of success when compared to traditional computer applications. Not only does a mobile app platform allow consumers to more easily find and download apps for every part of their computing experience, but it creates a more active market for developers to be developing and releasing new apps. Due to the smaller and more streamlined nature of apps, there is a much shorter time between seeing a hole in the market and being able to fill it with an app. This creates a more active developer scene, which in turn creates more new and exciting apps for the consumer.

With every new type of technology comes some doubt; this is only natural. However, recent technology trends help show that the simplicity found in Google’s Chromebook might be the answer most consumers are looking for. By stripping away everything not absolutely necessary and pairing it with a mobile app platform, Google has probably created an entirely new and exciting type of computing experience.

This article was written by Blake Mackovic. Blake is a freelance web designer who works from home.

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