Apple Unveils iCloud: The New Hub of Your Digital Existence

by Matt Klassen on June 7, 2011

It looks like Apple has demoted the PC, dethroning it from its lofty perch as the hub of your digital life and placing it among the rest of your rank-and-file devices.

Like clockwork, Apple’s annual Worldwide Developer Conference came and went yesterday, with the innovative tech company once again wowing the crowd with the latest services, updates, and operating systems. While I held my breath in anticipation of a surprise iPhone 5 unveiling—thinking to myself that Apple may have started a covert marketing division that plants false stories to keep things fresh—it simply wasn’t to be.

As expected, however, Apple took the wraps off its iCloud service, the newest hub for your digital existence, a service that will automatically sync your digital life to the company’s third party servers…whether you want it to or not.

It was during the iCloud presentation that Steve Jobs offered an unintentional dirge for the modern PC, stating that its roll as the hub for our digital existence has now been usurped by cloud technology, and Apple isn’t looking back. In fact, Jobs announced that that many Apple apps, services, and programs will now become automatically based in the cloud, meaning that users still want to use their Calendar, Mail, and Contacts, they will have no choice but to access the cloud.

That being said, there’s no question that Apple’s iCloud makes some things very simple. From a cursory initial look, iCloud looks to sync with your devices automatically, uploading your songs, documents, photos etc. and pushing them out to each device. It’s clear that Apple is proud of the automation of this process, as several times Jobs noted that the service ‘just works,’ without any work on the user’s part.

So what about cost? While Apple has advertised the service as completely free, there will be some cloud features and services that will definitely cost you money, especially when it comes to the cloud version of iTunes. While songs purchased directly from iTunes will be freely accessible on the cloud, Apple has rolled out its iTunes Match service, which seems to be designed to allow users to upgrade their ripped music in their music libraries to the iTunes version at one flat yearly rate, although I will admit the information is still scant on this.

That said, it will be nice for users to finally be able to freely share their apps, songs, and other media between devices, without the burden of having to sync everything to your PC separately, and with it being a mostly free service, Apple may have once again revolutionized your digital existence.

But what about those who like it the old fashioned way, who don’t feel comfortable with their media—be it photos, music, or documents—being automatically uploaded? At the outset it seems that those people may be left out in the cold, as iCloud is not simply a new feature on Apple devices, but something intrinsically linked to how each of your Apple devices will operate… meaning you won’t be able to escape the cloud.

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Written by: Matt Klassen. Follow by: RSS, Twitter, Facebook, or YouTube.

{ 2 trackbacks }

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August 16, 2012 at 6:11 am
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{ 1 comment }

xrolan June 7, 2011 at 6:07 am

Fianlly apple goes to the cloud… turning your ilegal downloads into legal for only 25$ a year? 😉

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