WIND Mobile Targets SMBs, Launches Unlimited Business Solutions

by Gaurav Kheterpal on June 20, 2011

All the pieces seem to be falling in place for WIND Mobile. Last month, the carrier announced that it added 39,000 new mobile phone subscribers in its latest quarter and staked its claim to be the “fastest growing wireless carrier in Canada”. Earlier this month, Globalive won a crucial appeal of the Federal Court which implies that WIND Mobile can continue to operate its brand of wireless services across the country and can, at least for now.

And now that WIND Mobile has closed up shop on this rather contentious period in company history, it is going full steam ahead to capture the elusive small businesses segment. Last week, the carrier unveiled ‘Unlimited Business Solutions‘, thereby offering businesses the chance to create their own flexible solution that comes without a contract.

Businesses have varying communication needs. Therefore, a large number of businesses look for the flexibility of change plans as needed, and with no term-contracts, penalties or cancellation fees. WIND is trying to cash in on the SMB segment with its ‘Unlimited Business Solutions‘ that offers plans with free, unlimited national WIND-to-WIND calling and 24/7 unlimited talk and text which means businesses don’t need to worry about exceeding minute limits. WIND is offering unlimited mobile Internet add-ons for smartphones for only $10 per month, and unlimited mobile Internet for laptops or tablets for just $29 per month for up to 12 months.

WIND says it offers a number of other unparalleled advantages as well. These include no charges for incoming long-distance calls and reduced roaming rate ($0.25 per minute) to and from anywhere across Canada and the US. WIND says that as companies grow, they can save up to $5 per month on each additional connection.

“Our offering is a game changer for small businesses,” said Ken Campbell, CEO of WIND Mobile. “I know from my own experience building WIND from the ground up that many small businesses are so busy they don’t have the time to look into cost-cutting options but these solutions offer a significant way to save on something that is essential to their success.”

On the surface, the SMB segment represents a huge business opportunity for Canadian wireless carriers. Last month, Rogers introduced the ‘Wi-Fi Calling for Business’ service which allows its business customers to make calls by connecting to an office, home or public Wi-Fi network and move seamlessly to the Rogers wireless network when the Wi-Fi network is not available.

While WIND Mobile is not in the same league as the ‘Big Three’, it’s heartening to see a new entrant compete head on with the incumbents to grab a piece of the high-stakes business consumer segment.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.

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