Rogers To Stream Toronto Blue Jays Games Live

by Gaurav Kheterpal on August 3, 2011

Yay! Good news for Blue Jays fans – Rogers yesterday announced that it will be live streaming all Toronto Blue Jays pro baseball games online and on smartphones. Toronto-based Rogers, which owns the Toronto Blue Jays, said that starting Tuesday all Blue Jays games this season will be available on Rogers On Demand Online and the Rogers on Demand Mobile app.

Rogers admits that the popularity of Canada’s only Major League Baseball team continues to rise year over year. The announcement is expected to boost Rogers On Demand Online services in its quest to compete with Netflix Canada.

Did you catch yesterday’s game – Blue Jays vs. Rays live on Rogers? Jays won 3-1 and Rogers couldn’t have hoped for a better start to its on demand online and mobile services.

As per the company’s announcement, the remaining 54 games of this regular season can now be viewed on the Web for free for Rogers’ cable and wireless customers, and for $5 per month on mobile phones through the Rogers on Demand mobile app. Since the start of the 2011 season, TV viewership of the Jays has gone up 23 per cent over last year. Therefore, it’s understandable that Rogers wants to cash in on this opportunity to expand its ‘On Demand’ portfolio. This announcement will enable Jays fans to watch future games from anywhere – on TV, their computers or watch the live stream on their smartphones and tablets.

Canadians are dedicated Blue Jays fans,” said David Purdy, vice president, Video Products, Rogers Communications Inc.  “Rogers is giving customers a triple play with three ways to ways to tune into the live games wherever they choose to watch – on TV, online and on their smartphones. Now, customers all over the country are the first to be able to take the game with them anywhere they are and never miss a second of exciting baseball.

From a broader perspective, it is important for companies such as Rogers to offer the full breadth of triple and quadruple play services. Competitors will often lure customers by offering TV shows and movies online for free, as they are already paying for a TV subscription. Since the mobile apps have a monthly plan, it brings in additional revenues as well. Rogers says that it is actively pursuing other streaming sports and news opportunities.

Though the major league already runs an online streaming service – MLB.tv, it will be blacked out in Canada for all live Blue Jays games. Telus and Bell customers have every reason to be jealous as they’ll be deprived of the live streams. If you are a die-hard Blue Jays fan, jumping ship to Rogers doesn’t sound that bad an idea? What do you think?

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.

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