Wind Mobile Adds 45,000 Subscribers In Q2 2011

by Gaurav Kheterpal on August 15, 2011

Wind Mobile announced its arrival in the big league last quarter. It added 39,000 new mobile phone subscribers in Q1 2011, a 30 per cent increase from the previous period and staked its claim to be the “fastest growing wireless carrier in Canada” with a combined user base of 300,000.

And it’s no surprise that the carrier has bettered its earlier performance in Q2 – adding more than 45,000 customers, pushing its overall customer base to 317,000 subscribers. Overall though, it was a tough quarter for Wind as it was made to work hard to win a crucial appeal of the Federal Court and was left with a looming management crisis when Chief Executive Ken Campbell announced his sudden departure.

On the whole, Wind Mobile’s subscriber base grew by 17 per cent during the quarter. The carrier’s average revenue per user (ARPU) also increased during the quarter from $26.70 in March to $27.80 as of June 30, 2011. The company attributes the increase in ARPU to ‘an adjustment to competitive pressures and improvement in the uptake of new data offerings.’ Based on the latest numbers, there’s no doubt that the Big Three continue to lose a significant market share to the newer players, especially Wind Mobile.

“Second quarter indicators show continued strong customer acceptance across different market segments, increasing WIND Mobile’s active subscriber base by 17% in Q2 2011 and reinforcing its solid share of net adds. This happened in a climate of increased competition and seasonal mild growth rates in the first half of the year,” Orascom said in a release.

In June, Wind Mobile unveiled ‘Unlimited Business Solutions‘, thereby offering businesses the chance to create their own flexible solution that comes without a contract. Last month, the carrier introduced a new prepaid service – ‘Pay Your Way’ that lets consumers take full control of their wireless spending.

Earlier this month, Canaccord Genuity, a Toronto securities dealer, speculated that WIND Mobile is planning a strategy shift that will see the company swim “upstream” toward the models of the big Canadian carriers. However, WIND chairman and CEO Anthony Lacavera was quick to clarify that the carrier has no plans to introduce ‘any kind of contract that has termination fees or overage charges’.

Wind is expanding its operations to Kitchener-Waterloo area on August 16th. It would face an uphill task as other low-end players such as Koodo and Virgin Mobile also offer no contract plans in the region. In a blog post, the carrier announced

“We’re almost there, Kitchener-Waterloo –  next Tuesday, August 16 we’ll be bringing change to the wireless marketplace in our sixth WIND Zone, starting with our grand opening at Kitchener’s Fairview Park Mall. It’s going to be a great day for wireless and a great day for the community. Our first 50 customers will have the chance to buy a contract-free BlackBerry Curve 3G for only $6, and a free month of service to go along with it.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.

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