Rogers Launches Smart Home Monitoring Service

by Gaurav Kheterpal on August 19, 2011

Forgot to turn off the lights while leaving home? Do you wish to automatically shut off the air conditioner and adjust the thermostat when you step out? Rogers Communications has a solution for you.

The company on Wednesday launched a ‘Smart Home Monitoring Service‘ – a security system that allows homeowners to control appliances remotely using a smartphone. The service lets customers automate and manage sensors, adjust cameras, thermostats and lights, as well as small home appliances.

Rogers says the service is ‘web-ready’ and ‘device agnostic’ as it can be used on devices such as a smartphone, tablet, laptop or desktop PC.

The Home Monitoring Service can trigger alarms in specific scenarios such as when the power is out or the temperature drops below a certain threshold. Users get notified of such alarms through text messages. The service consists of an interactive touchpad that controls a typical security system monitored by Rogers from a central station for a monthly fee. The Touchpad (not the erstwhile HP Tablet) costs $149 on a three-year contract, or $749 on a no obligation deal. There’s a one-time installation fee of $99. The company has launched three monthly plans – Home Basics for $39.99 per month, Home Essentials for $48.99 per month and Ultimate Home for $57.99 per month.

Though the technology is currently available only in Ontario, Rogers plans to release it in other areas soon.

Some analysts believe it’s an unusual move for Rogers, a company that’s best known for its cable and wireless business. On its part, the company maintains that it’s been closely observing the home monitoring technology since several years and it strongly felt the need to add home monitoring service to its portfolio. The idea is to be ‘connected to home’ no matter where are you are.

Ian Pattinson, VP and GM of Rogers Smart Home Monitoring, said

“My family uses the system to arm security, turn off lights, automatically shut off devices such as a curling iron and adjust the thermostat in a single step when we leave home. Further adjustments can be made using my iPhone while I’m out of the house.”

Some experts believe that this foray is yet another sign that Rogers is feeling the heat in cable and wireless segments. Rogers is Canada’s biggest mobile operator, as well as a leading cable provider in Ontario, so it’s well positioned to leverage its existing customer base to boost revenues. Though the idea is to build an alternate revenue stream, only few companies worldwide have profited in this elusive segment. How well Rogers does in this niche segment remains to be seen.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.

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Yvette Rogers October 13, 2011 at 1:24 pm

i think the world is in dire need of this system. Everyone is using smart phones on a daily and if not hourly bases to schedule their every move and make their lives simpler and more efficient. This is an excellent idea. Glad to know that you guys are on top of the needs of the global consumers of the world. Three Cheers!!!!

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