RIM Unveils BBM Music

by Gaurav Kheterpal on August 26, 2011

Even though nothing has gone RIM’s way in the last few months, the company deserves full marks for the effort. Despite several setbacks, Research In Motion doesn’t stop trying.

Last month, the company unveiled the new BlackBerry Messenger 6, hoping to make BlackBerry devices a little more “social.” It then made a statement with the concurrent launch of a trio of new products. Last week, RIM launched ‘BlackBerry Management Center‘ – a free online management service that enables small businesses to simplify smartphone security with little or no technical expertise. Earlier this week, it signaled intent by boldly pricing the new BlackBerry out of the market.

And to juice up its offerings, RIM yesterday unveiled BBM Music – service is designed to allow social and viral music discovery by allowing users to build a dynamic, community-based music library that can be shared along with BlackBerry Messenger goodness.

RIM says BBM Music will offer tracks from all four major music labels which the BlackBerry owners can share on their “profiles”. The service is expected to be available later this year for a monthly subscription fee of $4.99 USD, plus tax. Users can choose 50 tracks from a library of 10 million songs that best describe their musical tastes. Users can switch out up to 25 tracks from their stash each month to keep their selection fresh. The service has a social element that allows lets users invite friends to BBM Music and gain access to their music and mutually share music.

There’s little doubt that BBM is the best application RIM ever built. Therefore, it is unsurprising that RIM plans to use its strongest weapon in a bid to recover lost fortunes. It is believed that nearly 45 million people use the BlackBerry Messenger.

“More than 45 million customers already love the social communication benefits delivered through BBM and we are thrilled to be extending the experience into a uniquely social and interactive music service,” said Mike Lazaridis, president and Co-CEO at Research In Motion. “We have partnered with leading music companies to provide a ‘full track’ music sharing and discovery experience that will provide users with quality music on demand and allow them to connect with friends on a whole new level.”

Starting today, BBM Music is available as a closed limited beta in the U.S., Canada, and the UK and will launch in many more countries by the end of the year, including Australia, Columbia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Netherlands, Saudi Arabia, Singapore, Spain, Thailand, Turkey, and the UAE.

Whether BBM Music can compete with better known rivals such as iTunes, Spotify and Pandora, time will tell.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.

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