Rogers To Deploy Concurrent’s Multi-Screen Media Data & Logistics Solution

by Gaurav Kheterpal on September 8, 2011

You can’t keep the big boys out of the news and Rogers is no exception to that rule. The company is making waves everywhere – be it the LTE rollout, its lesser-publicized NFC plans, the newly-launched Home Monitoring service or its attempts to foray into banking, primarily to handle credit-card payments for its customers.

And yesterday, Rogers announced that it has completed the first stages of the multi-phased implementation of Concurrent’s Media Data and Advertising Solutions (MDAS) for deployment across its entire footprint. The move would help Rogers measure the quality of the customer experience (QoE) while watching TV and provides a “holistic view” of its customers’ viewing experience.

Concurrent is a world leader in open, commercial-grade video and media data solutions. The company has a well-established client base with over 1.7 million video streams deployed world-wide and its client list includes big names such as Time Warner Cable, Cox Communications, Bright House Networks, Comcast, Liberty Media, Videotron, Chunghwa Telecom, Telefonica, Telecom Italia, Cogeco, Zon/TVCabo, Blue Ridge Cable, and MediaCom.

The USP of Concurrent’s MDAS solution is that it enables service providers to understand viewer’s content consumption habits and identify new opportunities for video revenue growth. As part of the deal, Rogers will be able to leverage the Concurrent MDAS platform to resolve technical issues and maximize overall operational efficiency.

“Concurrent is very pleased to expand its relationship with Rogers,” said Paul Haddad, Concurrent’s senior vice president of media data and advertising solutions. “Our advanced cross-service media data platform will provide Rogers with a comprehensive view of their multi-screen media business performance, enabling an optimized subscriber experience.”

There’s little doubt that people’s TV watching habits have changed significantly over the last few years. These changes require cable operators and advertisers to evolve their strategies to keep their shows, content, and ad buys relevant to a demanding consumer set.  Most households these days have multiple televisions and watch multiple programs simultaneously. In fact, Multi-screen viewing is a norm rather than an exception these days and people consume many streams of relevant and irrelevant data while watching television.

The move is expected to help Rogers to gain further visibility into the quality of the customer experience.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.

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