Telus Signs Digital Signage Deal With Stratacache

by Gaurav Kheterpal on September 20, 2011

Telus has been on a roll off late. Last month, the carrier announced that it has paid the Kamloops-Thompson School District $7 million in order to purchase land on Kamloops’ South Shore. The plan is for the telecommunications giant to build a brand spankin’ new data centre there.

Earlier this month, it launched the much anticipated Samsung Galaxy Tab 10.1 Android tablet and unveiled the ‘Tablet Flex Data Plan‘. Last week, the carrier announced it has upgraded its wireless network to HSPA+ dual cell in Atlantic Canada and is now offering faster wireless internet speeds in Moncton, New Brunswick; Charlottetown, Prince Edward Island; Halifax, Nova Scotia; St. John’s, Newfoundland, and more.

In a major announcement earlier this week, Telus and U.S. based digital signage provider Stratacache announced that they’ve partnered on providing digital signage services across Canada.

As part of the deal, Telus will leverage Stratacache’s digital signage software—ActiVia for Media to create a signage and broadcasting service that lets businesses use digital signs to communicate with customers or employees with high-definition graphics. The new Telus service would be named ‘TELUS Digital Media Solutions’ and it will allow businesses to easily place digital signs on their premises and adjust the content over a simple wireless interface running on TELUS’ powerful 4G network.

“This strategic agreement brings together a unique combination of resources and technology, a powerful edge in an industry that is growing at an exceptional pace,” said Chris Riegel, Stratacache’s CEO. “Our dynamic digital signage technology paired with TELUS’ telecommunications network will allow for a highly advanced managed digital signage offering backed by specialized expertise and immense experience from both companies.”

“Today, many organizations are looking to capitalize on digital media to build brand awareness, increase their competitive advantage and strengthen customer relationships,” said Telus’ Tony Krueck, vice-president of Business Products and Services.

The service can be used by businesses of any size and across multiple verticals including advertising, webcasting, and digital signage. The carrier claims that the service will help customers increase sales, communicate more efficiently with core audiences, and drive new advertising and potential sales revenue via emerging media networks.

Stratacache has around 120 employees worldwide and about 50 in Dayton, it is privately-held and provides digital signage, IP video, content distribution and related services.

Though Telus has adopted a rather conservative approach in the past, it’s a refreshing change to see the carrier explore new business avenues. In fact, diversification is the name of the game among Canada’s ‘Big Three’ wireless carriers these days. Last month, Rogers launched a ‘Smart Home Monitoring Service‘ – a security system that allows homeowners to control appliances remotely using a smartphone. Earlier this month, it was reported that Rogers wants to operate a bank in its home country, primarily to handle credit-card payments for its customers.

Home monitoring, banking, digital signage – I wonder what’s coming next?

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Written by: Gaurav Kheterpal. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.


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