ShoreTel Partners With Tech Data Canada

by Gaurav Kheterpal on September 22, 2011

ShoreTel started this year on a high – making explosive inroads into the global Unified Communications market, poaching key Avaya distributors, establishing a solid presence in both Canada and the UK, and marketing itself as the more affordable and intuitive alternative to its expensive and complex competitors. However, things turned around drastically as the disaster in Japan has left the company with gaps in its supply line.

Since then, it’s been business as usual, inline with ShoreTel’s simplicity-and-affordability message. Earlier this week, the company was back in limelight after it announced a new distribution agreement with Tech Data Canada, the Canadian subsidiary of Tech Data Corporation. The move is targeted to increase availability of the ShoreTel solution to partners and customers in all Canadian Provinces and Territories.

ShoreTel claims this partnership is a win-win deal for both companies as well as resellers. On one hand, it will help to deepen the market penetration of ShoreTel business communications solutions to partners and customers within Canadian Provinces and Territories. The deal will further boost Tech Data Canada’s impressive partner base of over 5,000 technology resellers and solution providers, while offering a vast range of expertise in IP telephony, wireless networking and VoIP technologies. The deal will enable resellers to streamline business operations in local currencies and time zones, with local inventory.

Demand is high for an affordable, scalable business communications solution that is easy to deploy and will support an increasingly mobile workforce. We’re thrilled to work with Tech Data Canada to deliver ShoreTel’s brilliantly simple line of UC products throughout the Canadian market, and we are confident that the relationship will empower our partners and customers to find the ShoreTel solution best suited to their unique communications needs and resources,” George Pappas, country manager, Canada, ShoreTel, stated in the press release.

In the past, ShoreTel CEO Peter Blackmore has claimed of a significant increase in brand awareness for his company. To that effect, the company recently announced global two-tier channel distribution strategy. For end customers, ShoreTel has always projected itself as the affordable underdog, advertising itself as the alternative to the complexity of other systems; the simple, cost-effective solution that doesn’t skimp on the features or the service. Simply put, ShoreTel allows its customers to do more with less. And with Tech Data on its side, ShoreTel will be hoping to do ‘more’ than what it has done in the past.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.

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