Verizon CEO: WP7 To Beat BlackBerry, Will Emerge As The Third World Among Mobile Platforms

by Gaurav Kheterpal on September 26, 2011

IMO, there are three crucial stakeholders that decide the fortunes of a smartphone manufacturer – its employees, investors and most importantly – end customers. To that effect, RIM and Microsoft are standing at the opposite ends of the tunnel.

RIM has seen it all in the last few months – ongoing exodus of key employees, lost investor confidence and customers ditching their BlackBerries in favor of iPhones and Androids. On the other hand, Microsoft has done most things right (barring the no do updates) on the WP7 front. It has wooed developers, investors & press believe Windows Phone will be a key player in the next few years and customers are excited about WP7 thanks to its jazzy advertising campaigns.

And it’s no surprise that the carrier fraternity is now switching loyalties from BB to WP7 platform as well. On that note, Verizon CEO Lowell McAdam has stated that in his opinion, Windows Phone will be beat Blackberry and emerge as the ‘third world’ in the smartphone realm.

Speaking at a Goldman Sachs conference last week, McAdam admitted that the smartphone segment is largely a two-horse race between Android and Apple but he strongly cited the need for a third major smartphone platform. He believes a stronger third world is in the best interests of carriers as well as end customers.

“The carriers are beginning to coalesce around the need for a third ecosystem,” McAdam said during a talk at the Goldman Sachs Communacopia conference. “Over the next 12 months I think it will coalesce and you will start to see one emerge as a legitimate third ecosystem. In my opinion, it’ll be between RIM and Microsoft, and I expect Microsoft to come out victorious.”

Microsoft last week announced that its Windows Phone “Mango” update, which offers some 500 tweaks and added features, is a mere week or two away from release. Nokia has already announced that it “is expected to be releasing the first Windows Phone handset – Q4 this year.” To that effect, the Finnish giant is reportedly working with carriers in multiple countries including China to work out the launch dates. Nokia top boss Stephen Elop says he’s pleased with the on the build up to Nokia’s WP7 device launch adding that the device would be “very successful because of the unique capabilities that we’re bringing from Nokia, the quality of the design, the strength of our organization.”

On the other hand, RIM continues to struggle. Though nearly all major U.S. carriers including Verizon, Sprint, AT&T, and U.S. Cellular have recently introduced new BB smartphones based on BlackBerry 7 OS, there’s a general belief that BlackBerry will never be the iconic smartphone brand it once was. The company has seen its retention rate drop from 62 percent to 33 percent over past 18 months Despite the fact that RIM’s market share has been declining, the company still controls significant market share but for how long?

With Symbian, webOS and Bada out of the race, it would be interesting to see which out of WP7 and BB OS manages a podium finish alongside iOS and Android.

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Written by: Gaurav Kheterpal. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.

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