Eastern Management Group: PBX Investments On The Rise, Cisco Avaya and Panasonic Lead Market Share

by Gaurav Kheterpal on September 28, 2011

Most companies use PBX systems to get the most out of their phone systems. Though the PBX originated as a trivial office phone system, over the years, it has evolved into a feature-rich, time and cost saving communication tool used in offices around the world.

PBX systems offer automated call answering and forwarding, often eliminating the need to employ a human call attendant/ receptionist. A recent report from Eastern Management Group indicates that 2010 was a golden year for the PBX industry. Purchases of business phone systems jumped 16% in North America and 14% worldwide.

The report confirms that Cisco, Avaya and Panasonic hold a lion’s share of the global PBX market.

As for market share, Cisco held the top spot with the largest global market share at 19%. Avaya came in second, with 15% of the market share – no mean achievement considering the company’s 11% global market share in 2009. Panasonic held its own in Asia Pacific and continues to perform strongly as the world’s third largest supplier of PBXs. Other companies that reported increased PBX sales include Alcatel-Lucent, Mitel and ShoreTel. Although PBX line sales for some manufacturers did fall off, it was a good year for the PBX industry on the whole.

The report confirms that the use of PBX is no longer limited to traditional applications such as auto attendant and call forwarding. Instead, PBX are being increasingly used for apps such as video conferencing, instant messaging etc. Though the average pear seat cost for a new PBX is roughly $1,200, most businesses agree that the cost evens itself out in wake of the long term benefits. Productivity improvement drove 38% of all PBX purchases in 2010.

A large chunk of the increased PBX sales were to businesses wanting to increase employee productivity. The obvious downside – lesser jobs and more unemployment. Further, the developed world’s economy was virtually stalled last year, thereby leading to more unemployment. Interestingly though, the poor economic scenario didn’t have any major impact on the PBX sales.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.

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