Will Nokia Manage to Regain Leadership in the Smartphone Market?

by Yuyutsu Sen on October 11, 2011

In the past few years, Nokia has fallen behind in the smartphone race. With more and more competitors entering the market, tallying up millions of customers like earlier has become difficult. What the company need is a spectacular device that can once again take it to the front line in the smartphone market. With this objective, earlier this year Chief Executive Officer Stephen Elop formed a strategic partnership software giant Microsoft to combine Nokia smartphones and Windows Phone 7.

The partnership was announced in February this year. The companies plan to create a fresh mobile ecosystem utilizing their complementary expertise and strengths. The aim is to offer mobile products that provide opportunities and choices to developers, operators and consumers like never before.

Soon after this announcement, Microsoft unveiled the new Mango operating system that is to be used on Nokia devices. The new release comes with a number of updates like better social integration, hands free messaging, ability to form groups, linked inbox and ability to connect through Facebook chat, Windows Live Messenger and SMS on the same screen. The new OS also offers better internet connectivity with internet explorer 9, Bing and Local Scout, and smarter apps with multitasking capabilities, App Connect and enhanced live tiles.

While the announcement of Nokia-Microsoft partnership left many users skeptical, Mango OS has got everyone excited. According to the Portfolio Collaboration Manager for Nokia Canada Chad Saliba, although still a lot needs to be done, eventually the company plans to release multiple Windows Phone powered Nokia devices in the country on a number of carriers across several price points. At present discussions are underway between Nokia and carriers like Telus, Rogers and Bell.

Even with the lowest price phones, customers can expect features matching other Windows Phone products as the software giant needs its hardware partners to equip their devices with 800×480 pixel display, 5MP camera, 256MB RAM, 1 Ghz processor and sensors for consistent experience. As far as high-end phones are concerned, they are likely to feature very powerful internals.

The company recently unveiled new Nokia Maps. For years now Nokia Maps is well known as a great service, but the latest features take it to a whole new level. Currently the service offers 3D models of 23 cities. The company plans to develop similar models of other places in the near future. The new Nokia Maps, unlike the Symbian C3 OS, is fast, sleek and simple. It is much superior to any other free navigation software. The NAVTEQ powered maps used by the service are highly accurate and detailed. The service also offers site suggestions for tourists, social network check-in abilities and topographical information.

Customers can expect the awesome software to grace Windows Phone. Although it remains uncertain whether the software will be offered across the platform, there are rumors that the service is to be launched as Nokia Maps or Nokia Drive. In the coming year, we can expect at least some of Nokia’s many intellectual assets to be ported over to the OS.

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Written by: Yuyutsu Sen. www.digitcom.ca.

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