CRTC To Lead New International Do-Not-Call Network

by Gaurav Kheterpal on October 31, 2011

In the past, the CRTC has often been severely criticized for its limp handling of the national do not call registry. However, things seem to be changing for good since the last year as Canada’s telecommunications regulator started working aggressively on a zero tolerance policy against telemarketing violators.

The violators fined by CRTC in the last one year include big wireless brands such as Bell and Rogers as well as several other telemarketers including Xentel DM Inc. and Goodlife Fitness Centres. However, despite these high profile examples, there’s a general belief that the enforcement of fines related to the registry is less than effective.

CRTC now plans to set the record straight on telemarketers in Canada and worldwide – it has joined with the Australian Communications and Media Authority (ACMA) and 12 other enforcement agencies to launch an International Do Not Call Network. The network will be co-chaired by the CRTC and the ACMA while the United States Federal Trade Commission will host the secretariat.

With this announcement, I hope that CRTC has got the ball rolling now, so it’s just a matter of pushing it downhill.

The objective of this new International Do Not Call Network (IDNCN) is to facilitate cooperation between agencies that enforce telemarketing rules in their respective countries. The new International network will help establish stronger telemarketing laws around the globe and aid authorities in battling cross-border telemarketing practices. In addition to Canada (CRTC), other IDNCN members include enforcement agencies from Australia, Canada, France, Hong Kong, Ireland, Israel, Korea, Mexico, New Zealand, Spain, the United Kingdom and the United States.

“Enforcement agencies face a common challenge in tracking down individuals and companies who violate telemarketing rules, but operate outside national borders,” said Konrad von Finckenstein, Q.C., Chairman of the CRTC. “A global problem calls for global solutions. Having a network that fosters collaboration will contribute to more effective cross-border enforcement activities and help reduce unwanted telephone calls to Canadians from foreign telemarketers.”

Unsolicited telemarketing calls are a worldwide menace which can no longer be ignored. In fact, the CRTC recently reached an agreement with two telemarketers based in Mexico who were selling and promoting vacation packages to Canadians. The formation of IDNCN will further help CRTC in future international co-operative efforts to crack down on cross-border telemarketers.

In Canada, the CRTC applies the Unsolicited Telecommunications Rules in order to reduce unwanted calls to Canadians. According to the established enforcement process, the CRTC can discuss corrective actions with telemarketers, which may lead to a settlement that includes a monetary penalty or monetary payment.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.

{ 2 comments… read them below or add one }

Evelyn J. Conklin November 17, 2011 at 2:47 am

this article is a relief. It may take a lot of hard work with all the requirements and agreements to be made but knowing that the government is doing something about these annoying telemarketers.

I, for one, has been on the DNC list for years but I still get telemarketing calls. These people just have a way of working around the law. what I do, I report their phone numbers every time I get a call to every consumer complaint sites such as http://www.calercenter.com so they get exposed and other people get to avoid accepting their calls.

I will still be reporting telemarketers phone numbers but I hope that with this International Do Not Call Network, i’d get lesser annoying calls, if not none at all, from these telemarketers.

Your article is great. Thanks for the update.

Lawrence Anderson December 19, 2011 at 9:19 pm

I actually think an international register can actually help the more professional agencies. Many telemarketing firms like to claim they have a refined and wide covering database. They might as well get this list and refine it further.

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