BlackBerry PlayBook Sold Out In India, Dramatic Holiday Discounts Extended By A Week

by Gaurav Kheterpal on January 2, 2012

There’s no denial that the BlackBerry PlayBook has been a catastrophic failure till date. It started off on a bad note as the Waterloo giant recalled about 1,000 PlayBooks due to a “faulty operating system.” Weak demand for the so-called “enterprise tablet” forced RIM to drastically slash its sales targets for its Playbook.

Time and again, rumors suggested PlayBook may have outlived its expectancy but RIM decided to back itself. The plan worked temporarily as sales took off thanks to the massive discounts at Canadian retailers like Best Buy and Sears.

However, RIM still struggled with “a high level” of unsold PlayBooks in its warehouses and reported $485 million in losses to unsold inventory of its BlackBerry PlayBook tablet. Therefore, it’s no surprise that the company resorted to offering heavy holiday discounts on the PlayBook in India.

The good news – the plan has worked again, the PlayBook is sold out in retail outlets across the country and RIM has now extended the festive offer by a week. The bad news though – this isn’t a long-term solution to RIM’s monumental problems.

RIM has reportedly sold 12,000 PlayBooks in India over the last four days. Though these devices were part of a festive 50% off sale, that ended 31 December, these sales figures are no mean achievement. India is the emerging playground for low-cost tablets like Aakash and Sakshat so selling a $200 tablet isn’t a trivial task. It’s believed that Redington and Ingram, two of the biggest RIM retailers in India have sold out their allocation and are waiting on RIM for more devices.

RIM says the strong demand has prompted it to extend the festive offer by a week.

“We are pleased to see the excitement and overwhelming response to our limited festive season offer on BlackBerry PlayBook. I believe that the 16-GB and 32-GB version of the PlayBook is completely sold out in the retail channels,” Research In Motion Managing Director India Sunil Dutt said.

Though the festive offer sale will help RIM clear unsold inventory, I doubt it will solve RIM’s broader issues. To put things in perspective, the PlayBook is being sold for 16 GB model: $250  against usual price of $528, 32 GB model: $300 against usual price of $622 and 64 GB model: $462 against usual price of $717.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby:RSS,TwitterFacebook, or YouTube.

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Research In Motion Drops PlayBook Prices to $299 — TheTelecomBlog.com
August 20, 2012 at 3:39 am
Is RIM's PlayBook Headed For A Revival In Canada? — TheTelecomBlog.com
August 20, 2012 at 3:49 am

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