Kanye West Self-Proclaimed Successor to Steve Jobs

by Matt Klassen on January 6, 2012

Kanye West is the successor to Steve Jobs. Now that we’ve all read that sentence a few times to make sure we’re not seeing things, have no fear, Apple has not hired the often boorish and controversial rap star in any capacity—a point I’m sure Apple will make abundantly clear in the next few days.

Instead, West has proclaimed himself the creative successor to Jobs and has promised to embody that same creative spirit that allowed Jobs to lead Apple to the top of the technology market. In a series of tweets yesterday West stated that he is creating a company called Donda—named after his late mother—that “will pick up where Steve Jobs left off.”

While there was little word on exactly how West’s Donda company will continue the vision of Steve Jobs, West was clear on the company’s mission, to “marry our wants and needs” (is that even legal?) and “to make products and experiences that people want and can afford…”

Although it might seem at the outset that West’s imaginary company would be looking to revolutionize the mobile space with new and innovative products that, in West’s own Jobsian words, “marry our wants and needs,” West’s vision for Donda goes beyond mere gadgets to a company that would effect global change. In one particular tweet West proclaimed, “We need scientist and top world designers to directly affect governments.” Of course such epoch changing scientists and designers of the world are hard to come by these days.

That said, despite the surprising fact that West didn’t announce this while interrupting someone else’s speech regarding the late Steve Jobs, it seems that the rapper is serious, stating in one subsequent tweet, “I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts…” Just what exactly West will do with his technological dream team remains to be seen however.

Now just in case you still questioned Kanye West’s commitment to his new Donda Company and his impressively over-the-top vision, his next tweet is guaranteed to make you a believer. “I know this is not a very rapper thing to say but I haven’t bought a new car or piece of jewelry in about 2 years…” Kanye West drives a two year old car? Now that’s dedication to changing the world for you.

West will have his work cut out for him though, if he hopes to carry on the creative legacy of Steve Jobs, given that the former summed up his current understanding of the technology (or fruit) market in this way: “If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple…” Inspiring to be sure.

For many I’m sure such grandiose claims are quickly written off as the cocky bravado of an ego-centric music artist, and those people may be right. But joking aside, where many see mere boastfulness, there is unquestionably a creative void in the general technology sector right now, and while it remains to be seen whether West is the man to fill that void its nevertheless encouraging to see him try.

Did you like this post ? TheTelecomBlog.com publishes daily news, editorial, thoughts, and controversial opinion – you can subscribe by: RSS (click here), or email (click here).

Written by: Matt Klassen. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

{ 3 comments… read them below or add one }

Mirek Burnejko January 6, 2012 at 8:35 am

I see that someone is a little bit crazy 🙂 Steve Jobs was the legend.

Dave Wilding January 6, 2012 at 9:06 am

I’m curious to know how Kanye intends to hire “scientist and top world designers” as well as a host of other consultants at next to nothing prices. Since he intends to make these products inexpensive so that the masses can afford them, where is the revenue to hire these top people?
Something doesn’t add for me in the world of Mr. West (but it never really has).

Matt Klassen January 6, 2012 at 12:26 pm

It really makes you think. 😉

Previous post:

Next post: