Roam Mobility Set To Launch “Affordable” U.S. Roaming Service

by Gaurav Kheterpal on January 6, 2012

With all due respect to the wireless carriers, the public perception on roaming hasn’t changed and most customers believe that it’s a pain in the … well, head. Last July, I cited a strong need for Canada to emulate Europe’s plans to slash mobile roaming fees by as much as 80% over three years.

While that didn’t happen, several carriers including Telus decided to adopt a more “rational” data roaming fee policy and announced plans to reduce by more than half its rates for customers.

And yesterday, Canadian roaming company Roam Mobility announced it will launch a new service to eliminate roaming charges for Canadians travelling into the United States. The company has joined hands with T-Mobile to provide Canadians travelling into the U.S with local rates for talk, text and data.

Thanks to its partnership with T-Mobile in the United States, Roam Mobility subscribers will have access to America’s Largest 4G Network(TM) which claims to offer blazing speeds with HSPA+ 42 technology. Roam Mobility intends to project itself as a savior for Canadians to avoid the obnoxious roaming rates being offered by existing mobile carriers. The company will offer fixed fee unlimited voice and text packages starting at $15 for three days. It will also offer fixed price roaming data packages starting at $20 for 500 MB.

However, this ultra-low cost roaming service can only be used on unlocked GSM cellphones by inserting a U.S. SIM card. Roam Mobility is also offering a couple of other alternatives where the customers can buy a $30 “feature phone” or a wireless hotspot device.

“In essence, Canadians can now get American mobility rates and access to a nationwide network, without having to purchase through their Canadian carrier and incur high roaming fees,” said Emir Aboulhosn, CEO of Roam Mobility. “Canadians pay among the highest roaming rates in the world and we’d like to change that.”

Aboulhosn says the company’s been working hard on a pilot for the last 18 months and he’s confident that the “Talk, text and surf without limits” strategy will work. While it’s true that Roam Mobility’s roaming packages are significantly economical than those offered by the big three Canadian carriers, it’s still an expensive proposition as compared to VoIP and prepaid calling cards.

None the less, I hope Roam Mobility sets a precedent for other Canadian wireless carriers to follow suit to reduce international data roaming charges.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby:RSS,TwitterFacebook, or YouTube.

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