Rogers LTE Goes Live In St. John’s

by Gaurav Kheterpal on February 28, 2012

It’s often said that attack is the best form of defense. After Rogers announced its Q4 financials last week, analysts cautioned that Canada’s largest wireless carrier would need to step up its lackluster performance in the smartphone segment.

Despite that momentary hiccup, Rogers is still well ahead of any other Canadian wireless carrier in the LTE game. And it’s no rocket science that Rogers can use its LTE first-mover advantage to great effect to play catch-up in the smartphone segment.

To that effect, Rogers yesterday made two key LTE related announcements.  First, Rogers announced that its LTE network is now live in St. John’s, making it the first carrier to bring the fastest wireless speeds in Canada to Newfoundlanders. Second, Rogers launched two new exclusive LTE devices, including Canada’s first LTE Windows Phone.

Earlier this month, Rogers announced that it plans to expand 4G coverage to more than 25 additional cities and cover 20 million customers by the end of the year. With this announcement, Rogers LTE network now reaches 11 million Canadians. The carrier has already stepped up its “Beyond 4G” experience with two new LTE devices – the Sierra Wireless 4G AirCard® 330U LTE Rocket stick and the AirCard 763S LTE mobile hotspot, both offering download speeds of up to 40 Mbps.

“We are proud to be the first carrier to bring our LTE network to St. John’s,” said John Boynton, Rogers Executive Vice President and Chief Marketing Officer. “With Rogers LTE wireless network coverage, customers have access to speeds similar to broadband connections, making it easier for people to use their mobile devices to download apps, stream HD videos and music or play on-line games, with virtually no delays or buffering.”

Rogers says the new LTE devices – Nokia Lumia 900 and the HTC One X will be available this spring. The Nokia Lumia 900is the first Windows Phone LTE smartphone to be launched in Canada and it features a 4.3″ AMOLED screen, 1.4 GHz processor, a 1 megapixel front- facing camera for video calling and Nokia’s exclusive Carl Zeiss 8MP back-camera. The HTC One X is first Canadian smartphone designed with Beats Audio.

The next stop for Rogers LTE bandwagon is Halifax.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby:RSS,TwitterFacebook, or YouTube.

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