Telus Unveils Trade-in Program

by Jordan Richardson on March 22, 2012

Telus is introducing a trade-in program that will allow customers to trade in their used devices for “instant in-store credit.”

“Putting our customers first is at the core of what we do at Telus, and that means we are listening and understand they want to upgrade devices more easily and more often,” said Brent Johnston, company vice president of mobility solutions. “Over the last few years, we’ve launched a number of initiatives making our service easier and more transparent. We have applied the same principles to our new trade-in program. It’s a smart and future friendly way for our customers to get to their next device faster by trading in their current device for credit toward the latest and greatest smartphones and accessories.”

The program comes on the heels of a survey Telus says it conducted that revealed the need for a way for consumers to “safely and smartly” get rid of their old cell phones and devices. According to the survey, some 61 percent of Canadians have between one and five used devices lying around the house. As anyone familiar with the nature of our incentive-based species could guess, the same percentage of Canadians said that they would recycle or trade in their phones if they knew they’d get something in return.

Enter Telus’ plan. Telus is working with eRecyclingCorps to make the program available to all Telus customers starting today.

“This research shows that Canadians not only want a hassle-free way to trade-in their retired devices, but they would also like to be rewarded. Telus is partnering with eRecyclingCorps to give them exactly what they want – instant credit for devices right at the store,” said David Edmondson, CEO of eRecyclingCorps.

Customers can bring their old/used devices in to a Telus store. If the phone is recent enough, Telus will refurbish it and give the customer store credit. If the phone isn’t recent enough, Telus will still recycle the phone properly and offer a donation to Tree Canada that ensures that a tree is planted for every recycled phone.

Customers will be able to trade in up to three phones and devices for a maximum trade-in value of $200. According to Telus, “Credits will be applied to device or accessory costs for a new activation or renewal at time of trade.”

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