Samsung’s Galaxy S III SAFE for Enterprise Sector

by Matt Klassen on June 20, 2012

In an effort to combat the security risks associated with the rampant BYOD movement, Samsung has taken steps to ensure that it’s new Galaxy S III smartphone will be enterprise ready and IT approved, officially making the phone the first to be branded and sold under the company’s SAFE program.

The new program, Samsung Approved For Enterprise (SAFE) is designed primarily to combat the explosive fragmentation of the Android platform, giving IT departments the tools and platform reliability they need to be able to incorporate the Galaxy S III into secure corporate networks, alleviating the threat posed by the BYOD phenomena.

In an effort to simplify the transition to the market’s first real enterprise ready consumer device, Samsung has also introduced the Safe2Switch program, which allows smartphone users of other company’s products to trade in their existing phones and receive up to $300 trade-in value to purchase the new Galaxy S III.

Truly this move is a stroke of genius on Samsung’s part, using the SAFE program to help establish the Galaxy S III as the default device for corporate environments where employees want a smartphone that puts the ‘fun’ in ‘functional,’ beating out Apple and other Android brands in the lucrative corporate sector now void of any established brand.

First introduced late last year, Samsung’s SAFE program currently has more than 20 security approved devices on the market, company spokesperson Martha Thomas told LinuxInsider. That said, the Galaxy S III will be the first to be sold under the SAFE moniker, making it easier for both corporate clients and the general public to recognize the products deemed enterprise-ready.

The SAFE-branded Galaxy S III will initially support a suite of enterprise-ready features and capabilities as well as adhere to 338 IT policies, the company claims. As Richard Adhikari from LinuxInsider explains, “These policies include on-device AES 256-bit encryption, enhanced support for Microsoft (NASDAQ: MSFT) Exchange ActiveSync, and support for virtual private network (VPN) and mobile device management (MDM) solutions.”

To ensure the necessary security protocols are in place to make the Galaxy S III enterprise-ready, Samsung has announced a long list of partners, including mobile device management companies, VPN providers, and security vendors to ensure the Galaxy S III adheres to all policies and protocols and gives IT departments the tools they need to uphold the security of their respective corporate networks.

One company in particular, Avaya, has stated that it “has been enabling Samsung’s Android-based devices with [its] Avaya one-X Mobile client application,” a tool that “securely connects an end user’s Samsung mobile device to his or her corporate communications system.”

As I mentioned, Samsung has claimed that its new SAFE program will assist in defragmenting the Android ecosystem, one populated by an estimated 4000 different devices running the mobile OS. While Samsung won’t be able to do anything about who uses Android and what they do to it, the company’s SAFE program will provide IT administrators with the default form factor they need to test their protocols against; meaning that in the end it won’t matter that there are 4000 different Android devices, because the enterprise sector will only be looking at one.

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Written by: Matt Klassen. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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