Cisco, Telus Join OVCC To Promote Video Interoperability

by Gaurav Kheterpal on June 28, 2012

I have no doubt that interoperability is the biggest challenge for solution providers and vendors operating in the communication and collaboration space. The problem is aggravated in audio and video segments as vendors often resort to building solutions on proprietary technology as opposed to open standards.

In the video segment, a non-profit organization named ‘The Open Visual Communications Consortium (OVCC)‘ has brought together worldwide communications technology leaders to enable video collaboration across any network, vendor platform and device.

The OVCC received a major boost yesterday with the announcement that Cisco, Telus and AVI-SPL have joined its cause.

The OVCC now has 27 members including big names such as Huawei, Microsoft, Polycom, Verizon, Telstra and others. The non-profit was formed last October and has been gaining momentum among major networking players as well as service providers since then.

Its founding objective is to have major video industry stakeholders agree on a standards-based visual communication exchange, thereby eliminating the need for service providers to enter into peering agreements to guarantee video interoperability. Realistically speaking, it’s almost impossible to eliminate proprietary audio and video protocols for several reasons. However, it would be interesting to see how OVCC offers a common ground for video interoperability for vendors and service providers alike. The organization has been making good progress and the first OVCC-compliant video offerings are expected to launch this fall.

“The OVCC organization’s focus on bringing high-quality, multi-network, multi-vendor video service to market faster has compelled a distinguished list of global leaders to collaborate on enterprise video services. We are excited to welcome AVI-SPL, Cisco and TELUS, “ said Andrew McFadzen, OVCC president. “Each new member’s participation adds proof that OVCC members will deliver video communication between any vendor, any network and any device.”

As part of their OVCC member responsibilities, Cisco and Telus will contribute to and implement the OVCC technical and commercial blueprint, using established standards and best practices to accelerate and commercialize business-to-business video communications.

OVCC operates as a non-profit organization under Section 501(c)(6) of the Internal Revenue Code.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby:RSS,TwitterFacebook, or YouTube.

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