Rogers Joins Global M2M Alliance

by Gaurav Kheterpal on July 12, 2012

Rogers is no stranger to the M2M segment. Last June, the company started offering Hydro-Quebec with machine-to-machine (M2M) wireless connectivity across the province. Last month, Rogers reiterated its commitment to the M2M segment, citing that this would be a C$400 million ($384 million) market in Canada by 2015.

Earlier this week, Rogers joined hands with six other global operators – KPN, NTT DoCoMo, Singtel, Telefonica, Telstra and Vimplecom to create a global alliance to streamline the M2M market.  The common ground – each of these seven carriers use the M2M service delivery platform supplied by Jasper Wireless.

The alliance members will work together to develop a global SIM, as well as collaborate to launch a common web interface and a centralized management console for M2M devices that will be powered by Jasper Wireless. The preliminary objective is to eliminate roaming costs in the countries of participating operators.

“The goal is to stimulate the sale of M2M communications across a number of distinct high-potential industries such as consumer electronics, automotive, energy efficiency, etc. enabling the development of new business models, the creation of new products and services and a reduction in operational costs for these target industries. The alliance members will continuously cooperate with the aim of enhancing the development of the market dynamics and the enrichment of the customer experiences, with a specific focus on meeting the expectations and requirements of existing and potential global customers,” according to a joint statement.

Given that interoperability is one of the biggest challenges in the M2M segment, it will be interesting to see the progress of this alliance. The current M2M market is highly fragmented but Jasper’s widely adopted platform is expected to help promote business among the carrier customers.

Rogers has long believed that the future of the industry lies in M2M technology. Back in November of 2010, Nadir Mohamed, President and CEO of Rogers, told the Economic Club of Canada that his company was all about connecting all devices together using M2M. To that end, Rogers has been working with Toronto Hydro to track electricity use. There was also work with the city of Ottawa to monitor traffic lights.

Interestingly, there’s no participation from the U.S. wireless carriers till date. The alliance is open for other wireless carriers all over the world. FWIW, there are 2 other M2M alliances – a strategic partnership between Vodafone and Verizon; and the M2M Service Alliance between Deutsche Telekom, France Telecom, TeliaSonera, Everything Everywhere and Sprint.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby:RSS,TwitterFacebook, or YouTube.

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