The WINDs of Change: Pietro Cordova Appointed New Chief Operating Officer

by Gaurav Kheterpal on July 30, 2012

Things haven’t gone as per plan for Wind Mobile off-late. In May, the upstart carrier reported disappointing quarterly results thereby raising speculation that its golden run may be over for good. To make matters worse, Wind Mobile lost an appeal to the CRTC regarding its request to review an earlier decision on seamless roaming.

And if that wasn’t enough, Wind Mobile has been constantly plagued down by rumors which suggest that a management shuffle is likely to happen sooner than later. Though CEO Anthony Lacavera has repeatedly emphasized that there are no plans for a management shuffle at the carrier, but there’s been widespread speculation that Amsterdam-based VimpelCom Ltd. could be taking over the company.

Last week, WIND Mobile today announced “exciting” changes to its leadership team as Pietro Cordova, a veteran of Wind Telecomunicazioni SpA, took over as the company’s new Chief Operating Officer.

Cordova replaces Gianluca Corti, who led WIND Mobile through a period of unprecedented growth, and will now assume responsibility for the consumer business unit of Wind Telecomunicazioni. Cordova joined Wind Telecomunicazioni in 2005 and he has previously served as a deputy chief financial officer with the Italian operations of Wind. His previous stints include senior roles with the Atlantia Group and Telecom Italia.

“This is a great day for WIND Mobile, VimpelCom, and for Pietro and Gianluca. Pietro brings a wealth of experience, accomplishments and enthusiasm to the role of Chief Operating Officer, and we couldn’t be happier that he is here to help fulfill our goal of becoming Canada’s fourth national wireless carrier,” said Anthony Lacavera, Chairman and CEO, WIND Mobile. “Given his impressive list of accomplishments during his time as COO, I know Gianluca will be a tremendous asset to the $5.5 billion dollar fixed and mobile consumer business at Wind Telecomunicazioni. In the coming weeks we’ll work together to ensure a smooth and seamless transition process.”

Lacavera dismissed any rumors that Cordova’s appointment is a pre-cursor to a management shuffle at Wind.  Instead, the focus will be on Cordova to continue to focus on “the same successful strategy that has seen Wind Mobile move closer to becoming Canada’s fourth-largest national wireless carrier.”

In hindsight, Wind isn’t a stranger to management shuffles. Last June, the then CEO Ken Campbell quit the company and was replaced by Lacavera. It was then that Gianluca Corti took over as WIND Mobile COO.

We at TheTelecomBlog wish Cordova good luck in his new role at Wind Mobile.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby:RSS,TwitterFacebook, or YouTube.

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