Oprah Endorses Microsoft Surface Tablet

by Matt Klassen on November 6, 2012

Known for her ability to topple markets and create bestsellers based on her opinion alone, there’s no question that Oprah Winfrey is a woman of great influence. In fact, even without the platform her long running network television talk show afforded her, Oprah is still able to reach millions of people across the globe, influencing them with her relatively mundane thoughts and opinions.

So perhaps that’s the reason there’s veritable dancing in the streets in Redmond, CA today, as Oprah gave Microsoft’s new Surface tablet her ringing endorsement earlier this week on her show that now runs on her own network, naming the newly unveiled tablet as one of her ‘Favourite Things’ of the year.

In years past, having a product named to Oprah’s exclusive list was almost a sure-fire recipe for success, with her throngs of lemmings viewers lapping up her every word. But I have to wonder, is the backing of the great and powerful ‘O’ everything that it used to be, or has Winfrey slipped far enough out of the limelight that most of us don’t really care what she thinks anymore?

This week Oprah gushed about Microsoft’s new Surface tablet, stating that the new tablet, the first from the Redmond PC giant, “feels like a Mercedes-Benz to me, people!” She went on to explain that, “The full-size keyboard built right into the cover makes work easy, the very smart kickstand makes watching a movie or Skyping a friend a delight, the less than a pound-and-a-half weight makes a great alternative to a laptop, and the many other features make it fun for work and play.”—just like a Mercedes, no doubt.

While there’s no question that Oprah has maintained her position of power over the psyches of her dedicated throngs, I think it’s fair to ask whether she still holds that same hold over the country as a whole. At the height of her power and dominance, with a mere word of concern over the practices of the beef industry during the height of the mad cow scare practically toppling the industry, Oprah was a keen puppet master, able to whip up her viewership into a righteous fervour on one day and have them settle in to read yet another classic John Steinbeck novel the next. But now, I hardly hear of her.

Perhaps her retreat from the national spotlight is why this year Presidential candidates are more interested in getting an appearance on The View or The Talk, instead of seeking out the approval of the Queen of Day Time television (we all know who she’d vote for anyways), and perhaps why Microsoft might not want to put too much stock in her opinion.

Sure it’s nice that Oprah has decided to give a tip of her crown to Microsoft, but unlike a myriad of other products before it, I don’t think any success of the Surface will come from her regal nod. Instead, I think Microsoft will find success in the tablet market because it’s made something truly unique, a functional and enjoyable tablet/PC hybrid, one that builds on the comfort we all have with Windows and Microsoft’s product suite, and one that, surprisingly, looks nothing like the iPad its competitors.

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Written by: Matt Klassen. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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November 16, 2012 at 6:56 am

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