Samsung Revives Digital Cameras with Android

by Matt Klassen on November 14, 2012

Yesterday wireless meant just smartphones, tomorrow it will mean exponentially more, particularly as the proliferation of mobile operating systems continues to break traditional market boundaries. Like Hollywood, rather than create something new, the Dons of the industry have decided to delve into existing, even waning, technology markets, reviving slowly dying gadgets by simply repackaging them with wireless connectivity.

Consider the digital camera, the darling of the technology market a decade ago. Since the dawn of comparable cameras included in smartphones the digital camera has seen its presence in the photography market edge closer to the precipice of irrelevance, particularly as people turn away from a multitude of devices in favour of a single do-everything gadget.

Rather than abandon digital photography technology, however, Samsung has partnered with Google and AT&T to revolutionize (or perhaps simply refurbish) the digital camera market, creating the Samsung Galaxy Camera, a stand-alone camera that offers the connectivity of a smartphone.

Unless you’ve been living under a rock you’ve undoubtedly already started to see this mobile OS expansion, as everything from televisions to refrigerators to thermostats are coming equipped with wireless technology. In the very near future these devices will make up a complex web of wireless connections that will form the basis for Skynet make up our digital existence, an existence that will likely be device agnostic, providing the same connectivity from whatever platform we happen to be using at the time.

In fact, in this age of digital connection I would guess that true innovation will be put to the wayside while the technology market spends the next several years refurbishing innumerable markets by simply adding a mobile OS like Android and wireless connectivity.

But is that really what people want? Over the last several years point and shoot digital cameras have seen a sharp decline in popularity, their market niche having been infiltrated and all but destroyed by the camera technology included on modern smartphones. The problem for digital cameras is that they’ve never been a staple of our digital existence, and so if its easier to take a picture with the phone in our pocket rather than with the camera we’ve had to carry with us for only that one purpose, the smartphone will win every time.

Of course Samsung and Google are hoping that by adding the latest Android OS to the camera and by providing users with 4G network access, allowing for instantaneous photo sharing coupled with most of the features you’ll find on Samsung’s premiere smartphones, that they’ll be able to change consumers’ soured perceptions of the digital camera market.

While it remains to been see whether or not customers will respond to this Android expansion into tertiary tech markets, there’s one company that’s certainly hoping it’ll prove successful, and that’s AT&T. Partnered with Samsung and Google in this camera enterprise, AT&T undoubtedly sees that this as merely the start of the proliferation of wireless services. Given that multiple device data bundles are the wave of the future, it stands to reason that the more devices there are that demand network connectivity the easier to will be to sell customers on the greatest service plan scam in history.

That doesn’t mean that Samsung’s 4G connected Galaxy camera isn’t a good idea, just that customers should be prepared to pay for it…along with everything else in their connected everything future.

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Written by: Matt Klassen. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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