Almost Half Of Canadians Will Shop Via Mobile or Online This Holiday Season! What About You?

by Gaurav Kheterpal on November 16, 2012

2012 was supposed to be the defining year for the mobile payment revolution. While that hasn’t happened at least in Canada, there’s no doubt that mobile shopping and m-payments are on the rise and the upcoming holiday season will set the tone for the adoption of these technologies in the coming year.

A recent survey from eBay suggests nearly  half of Canadians will shop via mobile devices or online for part or all of their holiday gift-buying. The retail giant has also launched ‘eBay Popup Shop‘ – a round-the-clock market, located outside the Colonnade on Bloor St. W., east of Avenue Rd. in Toronto, to tap into the growing mobile shopping experience.

This is in accordance with several studies published this year which indicate that both the use of mobile wallets and the use of smartphones as a mobile coupon and advertising delivery system are certainly on the rise. The flip side though is that there continues to be a strong need for retailers and financial instituions to educate consumers about the benefits of mobile payment and shopping such as convenience, saving of time and money etc.

None the less, it’s encouraging to see nearly half of Canadians embrace mobile shopping this holiday season. Do you plan to join in as well?

eBay conducted the survey among 1,005 Canadian adults aged 18 or over across Canada on November 9, 2012. While it’s easy to write it off as a small sample data set, there’s no doubt that the upcoming holiday season would be a big test for the proponents of mobile shopping in Canada.

Canadians, like shoppers around the world, are increasingly looking to their mobile devices to solve their holiday dilemmas,” said eBay Canada Country Manager Andrea Stairs. “In the past two years, we’ve seen the value of eBay mobile transactions increase from $2 billion to $10 billion globally. Nothing can compare to having the world’s largest marketplace at your fingertips! No matter where you are, or what you’re doing, you can turn inspiration into delight in seconds on the eBay Mobile app.”

The survey highlights that nearly 30 per cent of Canadians have already browsed or made purchases via their mobile devices. At the eBay Popup Shop, consumers can use their mobile devices to scan a QR code that takes them directly to the eBay mobile website or the eBay app to purchase that product or others that are similar.

Of course, a lot depends on the widespread adoption of the ‘mobile first’ strategy in the retail segment. In a marketplace that is increasingly becoming mobile it’s important for retailers to make the switch, to increase both their web and mobile presence to connect with potential consumers where they are. Given the widespread adoption of smartphones and tablets, it’s given that if you’re a retailer looking to increase consumer awareness, look to increase your mobile presence first.

Going back to the original question – do you plan to shop using your mobile or online this holiday season? Please voice your opinion by leaving a comment.

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Written by: Gaurav Kheterpal. Follow TheTelecomBlog.comby:RSS,TwitterFacebook, or YouTube.


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