EastLink Launches TV On The Go, Wireless Service Coming ‘Soon’

by Gaurav Kheterpal on November 21, 2012

EastLink is currently best known as the largest privately-owned cable company in Canada and boasts over 47,075 subscribers in nine provinces. Last year, the company revealed its plans to launch a wireless service and it chose Ericsson as the exclusive provider for core and radio access networks, using HSPA+ and next generation technologies.

EastLink yesterday unveiled a new service called ‘EastLink To Go’ – which allows digital TV customers to watch OnDemand content via their smartphone, tablet, or computer “at no extra cost.” The service built in collaboration with Cisco on the latter’s Videoscape platform is being hailed as one of the more sophisticated mobile video systems available in North America.

However, the company’s wireless service won’t launch until early 2013 – an embarrassing situation after promises of launching ”mid-2012,” and then “later this year.”

“We have a long, proud history of innovation connecting our customers with the things and people that are important in their lives – over our world class fibre network,” says Lee Bragg, Eastlink CEO. “In today’s video landscape, the amount of video content our customers watch continues to increase and so do the ways in which they want to view that content. Eastlink To Go allows us to deliver movies and TV shows OnDemand, as well as live content including local sports coverage across all devices with one consistent user experience.”

The Eastlink To Go service provides access to Hollywood Suite (Sony Movie Channel, AXN Movies, and MGM Movies), Super Channel Movies and TV Shows, Eastlink TV Live and OnDemand programming including live local sports, by simply logging in to a one-step, easy-to-use web portal. Going forward, the company plans to add new content including Treehouse, YTV, OWN and the Galaxie Music Channels with many more to follow.

As for the company’s wireless plans, the exact launch date is still under the wraps. EastLink already has the wireless spectrum for New Brunswick, Newfoundland, northern and southwestern Ontario and Grande Prairie, Alta that it purchased in a federal auction in 2008. The company has more than 1,500 employees across multiple sectors including communications, entertainment, television and advertising services to residential, business and public sector customers in Atlantic Canada, Ontario, Quebec, Alberta, Manitoba and British Columbia.

In April, the company welcomed the move to regulate cell phone contracts in Nova Scotia stating that it will provide additional flexibility to consumers.

Once it’s wireless service goes live, it’s expected that EastLink might adopt a discounted bundle strategy to counter the growing threat from Bell Aliant which has been aggressively poaching cable subscribers with its new IPTV service luring them with o discounts for taking services including wireless from Bell Mobility.

However, given the number of delays in EastLink’s wireless plans till date, it would be interesting to see when the company manages to get its act together to muster a launch.

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Written by: Gaurav Kheterpal. www.digitcom.ca. Follow TheTelecomBlog.comby: RSS,TwitterFacebook, or YouTube.

 

 

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