Survey Shows Canadians Are Dependent on Smartphones And Tablets

by Istvan Fekete on December 27, 2012

Before the launch of the iPhone, connectivity and mobile dependence looked different. Now, five years after Apple revolutionized the mobile phone and the smartphone user base surpassed that of feature phones, Canadians’ relationships with their mobile devices have changed as well. Tech experts say 2013 will be the year of “nomophobia” — the fear of being out of mobile contact.

At least this is what a recent survey based on the responses of 1,040 Canadians has found, revealing that 65% of smartphones and tablet owners feel “naked” without their devices, 46% can’t sleep without their mobile devices being at an arm’s length away, while another 5% keep their smartphones in the bed.

More interesting, though, is that smartphones have even entered the bathroom as well: 82% of mobile device users take devices into the bathroom, with some doing business while sitting in the bathroom, or just using apps. The recent study also highlights that 55% of the Canadians surveyed say they check their smartphones or tablets before they even brush their teeth in the morning.

“The mobile device has become an essential piece of a person’s life,” said Reade Barber, vice-president of mobile and fixed Internet at Rogers Communications. “That 82 per cent of people are using their smartphone in the bathroom tells you just how important it is to stay connected.”

Looking back over 2012, the chief trend appears to be in Internet entertainment — thanks to the connected devices — with 52% of Canadians watching TV shows and movies online (men are twice as likely as women to do this, due to the large amount of sports apps available).

“Canadians, on average, have 4.5 connected devices in their household,” Barber said. “And over the next five years, the majority of people we surveyed — about 65% — expect to have seamless connections that allow them to go room to room without missing a second of a TV show, movie or game.”

Smartphones and tablets will change the way Canadians work, as the study suggests an increase in working from home. About 59% of those Canadians surveyed believe that cloud services, along with faster mobile networks, will increase productivity and trigger more telecommuting.

Another benefit of improved mobile connectivity is the increase in mobile payments. Currently, mobile payments are used by 10% of those surveyed, but within two years, paying by mobile device will reach the critical mass.

Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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