RIM Targets Multiple Market Segments with Six BB10 Devices Scheduled for 2013

by Istvan Fekete on January 11, 2013

Rumours of RIM launching multiple BlackBerry 10 devices have been present consistently over the past few months. We heard some while ago that the company is working on six new phones, which will hit the market sometime this year, three with keyboards and three without. And the good news is that RIM’s CMO, Frank Boulben, confirmed the rumours yesterday.

Now, every eye is on Research In Motion — for multiple reasons — as in just a couple weeks the Canadian manufacturer will launch the first two BlackBerry 10 devices: an all-touch handset and a smartphone with a QWERTY keyboard.

Talking with FierceWireless, Boulben said the company is indeed planning to release at least six BB10 devices in 2013, saying the company does not have any exclusive relationships with carriers for BB10 handsets in any markets, so it will be free to go after different market segments with its new platform and smartphones. “We intend over time, as we transition the portfolio, to have a full range of devices,” he added.

The once popular RIM has been struggling lately to maintain its market share while competing against Android and iOS, which currently hold a combined 90% of the global mobile market. RIM’s subscriber base has slipped to 79 million, but Boulben is confident that the BlackBerry 10 will bring the breakthough the company needs to extend its share.

Meanwhile, Research In Motion gave an inside look at the latest build of the BB10 to show off the newest features. Although the demoed version isn’t final, the company is very close to reaching the Golden Master phase. The first impression: it looks very good, and it is just as smooth as iOS and Android.

A couple features as highlighted by BusinessInsider: with the BB10 you can swipe from the bottom up to unlock the device, or, if you just want to launch the camera app, hold the camera button. The new BlackBerry OS has an insanely fast Web browser, and RIM says only the desktop version of Chrome is faster.
A cool addition most users will love is the time-shifting camera: it allows the user to take multiple photos of subjects and then replace their face with the best look.

Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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Record BlackBerry App Submissions, RIM Contests, and More — TheTelecomBlog.com
January 15, 2013 at 5:47 am

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Robert Stables January 11, 2013 at 6:08 am

But sadly they still cannot keep a consistent service running, yet another RIM UK outage this morning.

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