Digitcom Introduces SIP Trunking: The Phone Line of the Future

by Jeff Wiener on January 17, 2013

For many larger companies, investing in an expensive state-of-the-art business communications system is essential, as the various features, options, and services offered by advanced unified communications (UC) are necessary for almost any modern business to succeed. The problem for many of these companies, however, is the cost associated with maintaining and upgrading these on-premise systems, as state-of-the-art technology, as many of us know, doesn’t stay cutting edge for long.

While some businesses see such investment in an expensive phone system as simply the cost of doing business, the reality is that most organizations today are looking for flexible and, more importantly, affordable ways to transition to IP-based phone services. One highly-effective strategy for this transition is SIP trunking, a new cost-effective voice service solution that allows clients access to the cutting edge productivity and customer service benefits of UC, at a fraction of the cost of a new system.

Simply put, if your business currently has an on-premise phone system but doesn’t allow for some of the advanced features of a newer communications system, Digitcom’s new SIP trunking solution allows you to take advantage of such features as mobile twinning and multi-site fail over capability, while reducing the disruption of upgrading and lowering associated infrastructure investment costs.

But just what is SIP Trunking?

SIP (Session Initiation Protocol) trunking is an alternate mechanism used to connect phone lines into an organization’s business telephone system, and it is emerging as a viable alternative to legacy PRI and traditional analog lines. Simply put, a SIP trunk is essentially a telephone line, similar to the analog line, but is delivered into the business phone system through a broadband or Ethernet connection.

The advantages of a SIP trunk is the flexibility it provides, allowing businesses of all sizes access to cutting edge communications features.

Multiple area codes route to a single location: Let’s say, for example, that you want the area code 604, 514, and 613 all to route to your Toronto office phone system; with TDM (PRI and analog lines) this would be very difficult to deliver, while SIP trunking offers it standard.

SIP’s fail-over features: Because the SIP phone line itself arrives on a data circuit, there is considerably more flexibility with the routing of in-bound calls, meaning that it’s very easy for SIP to fail over to an alternate location. Let’s say, for instance, that your Toronto phone system is down, HostedPBX.ca can recognize the data circuit isn’t reaching its desired end point destination and we will automatically re-route the call path to an alternate data line.

Absolute resilience: SIP Trunking can be used to provide a solution with guaranteed 100% up-time. In the unlikely event that all of your SIP trunking services are unavailable at one site, you can instantly re-route your inbound calls to any destination by redirecting calls to a number of your choice.

SIP Trunk Rationalization: Does your business have multiple sites? Do you have a PRI connection into an individual PBX at each site? By using SIP trunking, you can reduce the number of PRI connections that your business requires and also reduce the maintenance costs on all of your various PBXs. At the remote sites you are left with just the cost of an IP connection and the handsets that you need and you can then pull all the telephony traffic back into your centralized PBX.

Not only that, but SIP trunking also increases your resilience because you can build an automatic fail over system into your communications strategy for lines and calls, should your main site go down. With SIP trunking you can instantly centralize and distribute the calls somewhere else, to another site or to home workers for example.

Remote Call Forwarding:  Number flexibility with SIP Trunking means that you can keep your existing number, even when moving out of the area, saving you costs on printed company literature and stationery whilst maintaining the perception that you still have a presence in the area you’ve moved from.

We can easily transfer your old or existing numbers to Digitcom so that you can avoid expensive Remote Call Forwarding (RCF) charges.

If your business currently has an on-premise phone system but you’re missing out on the latest state-of-the-art unified communication features, SIP trunking is your affordable gateway to the future.

Give us a call, or send an email to sales@digitcom.ca

Previous post:

Next post: