Incumbents’ Holiday-Quarter Report in Numbers

by Istvan Fekete on February 18, 2013

After Bell broke the ice in 2013, being the first incumbent to report its holiday-quarter sales and subscriber base, it was the turn of Telus and Rogers to release their numbers to the public.

According to the Rogers press release, the company is performing at the top of its game, as revenue grew 3% from a year ago to $3.25 billion, alongside net profit, which improved 30% to reach $455 million. Turns out wireless data revenue has been driving the company’s revenue, accounting for 42% of the total revenue, up 5% to 1.92%.

The retiring Rogers CEO Nadir Mohamed announced that 69% of Rogers subscribers are using smartphones, with a stunning 940,000 smartphone activations recorded during the holiday quarter. Rogers reported an impressive blended ARPU (Average Revenue Per User) of $60.48, a $1.66 rise compared to a year ago. This boost is due to a shift in the company’s userbase from pre-paid to postpaid subscribers.

Telus, on the other hand, recorded an impressive 6% growth in revenue on a year-over-year basis, up to $2.85 million. From what we’ve learned from the company’s press release, Telus now counts 7.7 million wireless subscribers, up 4.5% compared to a year ago.

According to the Telus press release, wireless revenue topped $1.5 billion, driven by a “continued growth in subscribers and ARPU”. Just as in Rogers’ case, Telus data revenue held the biggest share in the company’s revenue (41%) recording an impressive 22% rise to reach $570 million.

Telus’ 7.67 million subscriber base is slightly less than Bell’s 7,681,032 wireless subscribers, but they are both far from equalling Rogers, the incumbent that counts nearly 9.5 million subscribers.

Bell was the first to report its holiday quarter numbers on 7 February. During the final 13 weeks of last year, wireless carriers have managed to increase revenue by 6.8% to $1.458 million, pushing full-year revenue up by 6.5% to a massive $5.5573 million. The impressive rise was due to strong postpaid growth and higher blended ARPU. During the holiday quarter, only Bell added 143,834 postpaid subscribers, up 9% on year-over-year. Blended ARPU was up 4.1% to $56.72 per month, and, as the press release highlights, 64% of the company’s subscribers are using smartphones.

From this perspective, the incumbents’ push for the wireless code to apply only on a prospective basis is pretty obvious.

Written by: Istvan Fekete. Follow by: RSS, Twitter, Facebook, or YouTube.

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