BlackBerry Z10 Outselling iPhone 5, Samsung Galaxy S3 Canadian Retailer Says

by Istvan Fekete on February 26, 2013

Research in Motion Ltd.’s recently launched full-touch BlackBerry Z10 smartphone is selling much better since it hit the shelves than more popular devices such as Apple’s iPhone 5 or the South Korean Samsung Electronics’ high-end Galaxy S III devices in Canada, a major wireless retailer says.

In a statement published on Monday, Burnaby, BC–based Glentel Inc. announced the new BlackBerry Z10 model has become the best-selling, high-end smartphone within its 330 Canadian Wirelesswave and Wave sans Fils retail stores since the device’s launch on 5 February.

The fact is that BlackBerry’s Z10 model is much newer than the almost year-old Samsung Galaxy S III and the five-month-old iPhone 5, which have sold tens of millions since their launches, and is one of the only high-end devices to have launched since the holiday season ended.

Although this is great news for the recently rebranded BlackBerry, the retailer’s statement didn’t include actual sales numbers, which makes us take the the information with a pinch of salt.

Since Research in Motion Ltd.’s global launches began rolling out in late January, actual data on sales has been in short supply. Until the company reports its fourth-quarter financial results at the end of next month, an analysis that will shed light on the company’s performance in terms of handset sales between December and March, we are left in the company of analysts and some vague numbers coming from BlackBerry and its partners such as the aforementioned Glentel Inc.

Analyst channel checks with retail stores and wireless carriers and other non-definitive numbers are leading only to speculation, which isn’t quite what we need at this moment to measure the impact of the redesigned and reengineered devices.

BlackBerry has said the full-touch Z10 device has had a more successful launch out of the gate than any previous BlackBerry handset, which the tech world was expecting, given the long wait since the previous BlackBerry 7 devices hit the shelves back in August 2011. Yet the January launch also had its negative aspects, especially driven by the delayed launch in the US: As a result many analysts have cut sales forecasts.

Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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