Internet Protocol could become next big media craze

by Andrew Roach on March 27, 2013

Cable providers have had a lot to deal with over the past couple of as streaming apps and catch-up services stealing customers away with content as and when they desire.

However, things could be set to get even worse as a new craze known as internet protocol television (IPTV) is starting to sweep the country.

IPTV delivers TV signals into a house via the Internet whilst staying within the current infrastructure that supports many media services within the industry.

As the television market is currently valued at $17bn, IPTV companies could very much take advantage and break up the industry which is dominated by the big three communication firms of Rogers, Telus and BCE.

At the moment, IPTV has kept very much under the radar as smaller firms have looked to perfect the technology and find ways to make their service sustainable for the long-term.

However, some of these firms are now ready to hit the big time by using several methods to develop the service and make it appealing to the public.

Firstly, Toronto-based firm VMedia has found a way to compress internet signals which reduces the overall bandwidth amounts needed to run the service making it possible to run IPTV without hitting the maximum limit.

As it only uses internet signals to deliver television to a household, it means that VMedia has been able to make their packages cheaper than some of their larger cable rivals with prices averaging around 25% cheaper than Rogers or BCE.

Meanwhile, fellow Toronto IPTV firm Zazeen has also launched a general service recently which has been based around the technology after working on their tech for several years.

The CRTC has also acknowledged the growth of IPTV in the last couple of years by giving 20 firms licenses to broadcast content to customers and households.

However, smaller companies such as VMedia and Zazeen aren’t likely to have it all their own way with Rogers, BCE, Telus and Videotron also getting in on the act and offering an IPTV service to their customers.

With everyone trying to get a slice of the IPTV market, it could signal that the future of media broadcast lies through the internet rather than the traditional cable links.

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Written by: Andrew Roach www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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