Wind Mobile Officially Launches BlackBerry World Carrier Billing

by Istvan Fekete on April 2, 2013

If you own a shiny new BlackBerry Z10 on Wind Mobile, you can have all your BlackBerry World purchases added to your monthly bill or prepaid credit. Of course, carrier billing is also available for older BlackBerry devices.

Although Wind Mobile was slightly behind the incumbents when launching the BlackBerry Z10, they seem to be very much in the game, although their owners are considering selling the business, and even made the first step by accepting bids.

Wind Mobile has started a trial that allowed some of its 600,000 subscribers owning a BlackBerry device to purchase BlackBerry applications and have them directly billed to their monthly account.

With more than 100,000 apps available in BlackBerry World — as promised by the company before the US launch — Wind Mobile has decided to go official with carrier billing. And the most fun thing about it is there’s some solid content in the BlackBerry storefront — not just apps, but indie music and movies as well — as a result of the Canadian manufacturer boosting its user base.

BlackBerry had prepared this move late last year when the company announced that more than 50 carriers have implemented integrated carrier billing on the BlackBerry App World (rebranded to BlackBerry World) storefront. This was a great milestone for RIM, and a huge benefit for carriers, developers, content providers and customers alike.

“Integrated carrier billing enables a customer to purchase apps or digital goods on their BlackBerry smartphone, and simply and conveniently have the purchases put directly on their regular monthly bill from their carrier. Integrated carrier billing is also integrated with the BlackBerry Payment Service, which enables developers and content providers to offer in-app purchases (such as additional levels in a game), as well as supporting one-off and recurring (subscription-based) purchases, without interrupting the customer’s app experience.”

Starting yesterday, Wind customers who want to start sending their purchases to their carrier bill need only open BlackBerry World, go to Settings, find Payment Options and switch from PayPal or credit card to billing right to Wind.

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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