Blackberry Music set for permanent silence

by Andrew Roach on April 5, 2013

It’s all been pomp and circumstance for Blackberry in the last couple of months as the company has focused on launching its Blackberry 10 system.

However, the launch has come at some expense and this has meant that the Waterloo manufacturer has had to shut their Blackberry Music service.

Users of the service will be billed for the next month before Blackberry gradually shuts everything down throughout the following week or so.

Blackberry Music has been around for just under 2 years and its launch received a lot of attention from the technological world.

At only $4.99, the service was seen as one of the cheaper music streaming platforms for users and it even tied in with other apps such as Blackberry Messenger.

However, the company sent out an e-mail to all users of the service informing them about the impending closure.

In the e-mail, Blackberry told users that “In May, as your BBM contacts stop using the service, songs in your playlists will begin to turn grey and will no longer be available.”

Whilst subscribers will still be able to use the service unaffected for the rest of this month, songs will start to be deleted throughout May.

On the user’s phone, unavailable songs will turn grey and the service will close for good to all users on June 2.

To try and compensate some of the damage to users, Blackberry has teamed up with Rdio to allow BBM users a free 30 day trial to the streaming platform.

Whilst Rdio does have a back catalog of over 18 million songs, the service has yet to release an app for the Blackberry OS so users would be restricted to using it on a PC.

Blackberry has yet to state an official reason for the closure of the service but with rival apps such as Spotify and Pandora having more success and luring customers away from Blackberry Music.

Either way, fans and users of Blackberry will hope that the company will be able to divert their resources into other areas to keep the momentum rolling from their earlier success from the year.

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Written by: Andrew Roach www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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