Rogers looks to get in on the streaming act

by Andrew Roach on May 9, 2013

Media streaming has become one of the fastest growing trends in recent months with companies such as Netflix becoming worldwide names thanks to the boom.

So far, Netflix has remained relatively unchallenged in the Canadian sector however the firm has now found themselves firmly in the targets of some of the nation’s largest telecom firms.

Rogers are leading the charge after unveiling plans to launch their own media streaming service which would be on a similar format to Netflix and other subscription services.

Alongside Rogers, other firms such as Bell and Videotron are also looking to get in on the act as the race hots up to capitalise on the digital streaming boom.

With Netflix roughly doubling their subscriber base over the past year, it has meant some of the traditional communication firms have decided it’s time to act.

It seems that Rogers could be the first to make the digital switch with the company looking to launch their own service in the coming month.

The Toronto firm already offer their subscribers the opportunity to view programming online through specific on-demand services but this would be the first time that Rogers would dedicate themselves to a specific streaming platform.

Canada’s largest telecom firm isn’t exactly short of content for their service though owning several different television networks such as The Score and Sportsnet.

Rogers change of direction has been symbolised by comments made by their vice president of digital television product David Purdy who said that change was going to be inevitable in coming months. In an interview with The Globe and Mail, he said that “it’s my belief t hat all major [broadcasters] will roll out a Netflix competitor”.

However, it’s not just Rogers who are getting in on the act with Bell also planning to launch their own service in the coming weeks and month.

The company has already dabbled somewhat in the market recently with the introduction of a French language streaming service for customers in Quebec and Ontario.

However, the launch of a national service could still depend on whether Bell’s parent firm, BCE, are allowed to take over media firm Astral after a hearing on the matter later on this week.

No matter what the verdict of that matter is, it seems that Canadian telecommunication firms believe that the future of the media landscape is through digital subscription services rather than traditional cable services.

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Written by: Andrew Roach Follow by: RSS, Twitter, Facebook, or YouTube.

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