WIND Offers up to $365 in Savings for Switching Mobilicity Customers

by Istvan Fekete on May 23, 2013

The Telus–Mobilicity deal was an interesting turn of events, but wasn’t unexpected. Reactions were mixed from both consumers and industry players, but WIND Mobile has grabbed the moment to boost the marketing campaign for its own services by attracting confused Mobilicity subscribers to its own network.

“Mobilicity clients, don’t sweat the future of your plans & services. Switch to WIND & receive up to $365 in savings,” posted WIND Mobile on Twitter. The link, inserted at the end of the tweet, opens a page created especially for Mobilicity customers, and it emphasizes the top five reasons to switch to WIND.

Fact is, WIND Mobile has a larger network than Mobilicity, although this argument will have no basis when the deal receives the green light from the Competition Bureau, Industry Canada, and Mobilicity’s debtholders. Also, by switching to WIND, customers will receive a free SIM card (valued at $25) and one month’s plan fees for free, which could mean up to $40 in savings.

The catch is that confused Mobilicity users, who maybe tempted by the $365 in savings, will get up to $300 in service credits only if they choose add-ons and extras, as the savings don’t apply to the monthly plans WIND offers.

As part of the wireless startup’s BYOD trend push, subscribers choosing WIND can save up to $300 if they pick up the $40/month plan, which includes unlimited data, Canada-wide talk, and global text. The other two plans, $30/month and $20/month, can bring $200 and $100 in savings, respectively.

The marketing push comes hot on the heels of some Mobilicity customers expressing concern over their low-cost plans. Telus, however, has said that Mobilicity’s “wireless service would continue without the risk of disruption”, and in an email sent to Mobilesyrup emphasized that they will continue with the Mobilicity brand, as well as its rate plans and network.

Mobilicity CEO, Steward Lyons, however, couldn’t resist replying to WIND’s marketing effort to increase its subscriber base, and pointed to the latter’s uncertain future in a tweet: “Really? Did you forget to mention your company is for sale? “@WINDmobile: #Mobilicity clients, don’t sweat the future of your plans & ser.”

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Written by: Istvan Fekete. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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