Vidyard looks to create private video hosting networks

by Andrew Roach on May 29, 2013

Video has become one of the most popular forms of media on the Internet and has become one of the biggest ways to draw viewers to websites and profit from digital services.

Looking to capitalise on the lucrative market, Waterloo firm Vidyard has started making waves in the digital communications market by helping private companies set up their own video hosting network.

In a bid to emulate sites like Youtube and Dailymotion, Vidyard’s software not only allows the host to upload videos but also view details such as where videos were viewed and what platform they were seen on.

Over the past couple of years, the firm has managed to garner attention from several major backers in the industry and form a client base that includes the likes of Salesforce and OpenText.

One of the main features that has attracted large interest to Vidyard is that it gives the host much more detailed information than other systems about how viewers are watching videos.

Their platform allows hosts to identify areas such as which parts of a video were skipped through by viewers and whether someone is looking at a film on their smartphone, tablet or laptop.

By giving much more focus to these issues, Vidyard’s software has given hosts a way to improve the content of their videos by focusing on the type of content that are likely to keep viewers watching a video to the end and returning to the page.

The company’s founders are hoping that their software can help show the true advertising potential of video and help it boost the viabilities of good online communication platform to businesses. This was emphasised by Vidyard’s CEO and co-founder Matt Litt who told The Globe and Mail that “we started getting interested in how people were watching our videos, because we wanted to sell more content.”

Having caught the attention of a previous YouTube founding partner and a lucrative client base that includes the likes of Salesforce and OpenText, it has meant that Vidyard is now able to create networks that can hold thousands of videos at any one time and establish themselves as a rising star of the digital communications industry.

Whilst they may not have reached the heights and fames of the major video hosting sites at the moment, don’t be surprised to see Vidyard become one of the leading figures in Canadian technology in the next few years.

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Written by: Andrew Roach Follow by: RSS, Twitter, Facebook, or YouTube.

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