Canadians happy to pay more for wireless products

by Andrew Roach on June 3, 2013

Over the past couple of years, wireless products have encapsulated our hearts and became a major part of daily life no matter if it’s in the form of a smartphone or a tablet.

The affection for wireless products has grown so much that a new survey has unveiled that most Canadians would be happy to pay more for their wireless services.

The report found that users would be happy to pay more than the base price offered by providers if it meant that they were able to enjoy more use of their wireless service.

Over the last few years, the Canadian telecom industry has grown considerably and the success of many new digital companies has led the Canadian market to be valued at $19bn.

In the report commissioned by Nordicity and the Canadian Wireless Telecom Association, it found that the popularity of smartphones and tablets were mainly fuelled by the drop in prices.

Prices have dropped around 10% in the past 3 years with the increase in wireless providers forcing costs to drop across the country.

With such a price drop, it has meant that the love affair with wireless gadgets has increased even further with now 62% of all Canadians now owning either a smartphone or tablet.

As smartphones are now the standard choice of most users, it means that consumers are happy to pay slightly more for a wireless product that has internet than owning a device that wasn’t fully compatible with the latest technologies.

The findings have shown that Canadians have understood the need and use for smart devices in a time where the world is turning fully digital with many of its products. These views were underlined by CWTA Bernard Lord who told The Globe and Mail that “Canadians are buying the most sophisticated devices … and that’s because they see the value of it.”

But as the love affair with wireless products grows, it has also seen a sharp rise the number of complaints about wireless providers mainly on issues such as high roaming rates and hidden service charges.

These problems have sparked some debate between providers and industry watchdogs but it’s likely that the matter will become much clearer when the CRTC launch a new code of conduct in the next few days.

Despite that, the love affair with smartphones and tablets is set to continue as mobile products evolve into fully fledge devices that can handle all of our needs at any time and any place.

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