How Big is Too Big? Samsung Unveils Galaxy Note 3

by Matt Klassen on July 3, 2013

Samsung’s interest in dominating the gargantuan ‘phablet’ market continues unabated, as according to reports the company’s larger than life Galaxy Note franchise will welcome its latest iteration to the over-sized smartphone sector sometime in early September.

Like its predecessor, the Galaxy Note 3 will once again push the boundaries of smartphone dimensions, particularly in our conservative mobile market, blurring the lines between ‘mobile’ devices and…well…whatever we called cellphones in the days when they were too large to fit in our pockets.

So the question remains, how big is too big? Just when does a handset of such mammoth proportions finally stop being a phone at all, becoming nothing more than a tablet that happens to have voice capabilities? Of course I thought the company’s first entry in the Galaxy Note franchise was just that, and here we are several years later, with subsequent Note generations still generating consumer interest even as they continue to get bigger.

Still confounded by consumer interest, I simply can’t deny that there is a sizeable market for Samsung’s form factor bending Galaxy Note series. Not only that, but in the larger global market there seems to be an even greater desire for even larger handsets, evidenced by Samsung’s Mega series, which offers a massive 6.3-inch model.

But given the fact the company’s largest phone models have yet to make an appearance here in North America indicates one thing to me, phones can get too large for this audience, which leads me to believe that if the Galaxy Note 3 does get any bigger, it may have sized itself right out of our market.

That being said, rumours indicate the Galaxy Note 3 will still likely push the limits of the 5-inch range, perhaps even hitting the gargantuan 6-inch mark, a full two inches larger than the 4-inch market standard. As expected, Samsung is likely to deliver substantial upgrades to this new Note as well, with a high end 13 megapixel camera and a significantly more powerful processor.

While pushing screen size may have some questioning Samsung’s wisdom, there’s no question that such a move will help the company lockdown the oversize smartphone sector, part of the company’s overall mobile strategy to flood every niche in the smartphone sector with a high end Android device, offering more versatility than rival Apple, while sacrificing nothing when it comes to high end features.

But you’ll have to forgive me if I remain confused, weren’t we promised a future where technology would not only be ubiquitous, but practically invisible and intimately incorporated into our existence? Instead, here we are with phones that obscure much of our faces, harkening back to a time when technology was big and bulky…only this time we seem to want it so.

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Written by: Matt Klassen. www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube.

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