Google discovers Canada’s smartphone addiction

by Andrew Roach on July 30, 2013

Smartphones have evolved to become one of the most essential gadgets that we use daily in our live and they are an item that we take with us wherever we go.

This has gotten so bad that a new Google report has revealed that 56% of all Canadians now own and use their phone regularly everyday.

It marks a 20% rise from what the figures were at last year where only 1/3 of people only used their phones on a regular basis.

Google’s findings were based on survey results of 1,000 participants over the past year based on how much they used their technological gadgets.

While it’s no secret that Canadians are big fans of mobile devices, the report revealed just how much we use our smartphones.

After all, 80% of all the participants revealed that they would never leave the house without their smartphone with just over 1/3 revealing that they would also sell their TV before they contemplated giving up a smartphone.

The growing dependence on smartphones reveals that they are now important social tools rather than just another gadget. This was emphasised by Google Canada’s head of mobile advertising Eric Morris who told CBC that “mobile has become a core part of how people live their lives today. The study shows people are using mobile to change all aspects of their life, whether it’s their job, travel, shopping, the way they communicate with others, and specifically trying to understand the world around them.

A lot of the use for the device wasn’t just for calls and texts though as social media and video streaming has also become popular things to do on a smartphone.

Social media is now a big part on many electronic devices with over ¾ of smartphone users accessing sites such as Facebook or Twitter with over half doing this on a daily basis.

Video streaming is also a growing market too with 75% of all users having at least done it once with around 1/5 of all people doing this on a daily basis.

With smartphones able to pack many of our common tech needs into just one device, it looks like the love affair with these portable gadgets is set to continue for several years to come.

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Written by: Andrew Roach www.digitcom.ca. Follow TheTelecomBlog.com by: RSS, Twitter, Facebook, or YouTube

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